They have discovered an unspent amount in their marketing budget for the Danish market, which
they have to spend before the end of the year. They have given you 48 hours to give your best
advice on the following:
1. In which of the following products in our portfolio should we invest the marketing budget
and why this product? (approx. 50%)
• Carlsberg Pilsner (biggest market, low growth)
• Carlsberg Nordic (smallest market, high growth)
• Kronenburg Blanc (mid-size market, mid-size growth)
2. For the product that you choose, how would you propose that we angle our marketing effort
considering the competitive situation in the category? (approx. 50%)
Carlsberg is aware that there is little time for the assignment. They are not interested in an in-depth
data analysis. Therefore, they have provided indications about market size and growth (see above)
rather than specific data. They are interested in arguments for and against the different options,
based on these indications and other factors and information that you find relevant from a marketing
You may base your arguments on theoretical marketing analysis/reasoning, and/or data you find
online, data from Marketline Advantage, Carlsbergs annual report (https://tinyurl.com/cvdyba93) or
It is expected that you locate and make use of relevant models, concepts and vocabulary from the course curriculum.
We use this book: marketing management a relationship approach[supanova_question]
Moisturizer Creative Brief Essay
Write about Neutrogena naturals moisturizer’s Creative Brief?
The documents I sent are templates and examples about Creative Brief.[supanova_question]
Week 7 Assignment – Macroeconomics Case Study Instructions In this exercise,
Marketing Assignment Help Week 7 Assignment – Macroeconomics Case Study
In this exercise, you will demonstrate your ability to find macroeconomic data from public sources and to display it in an Excel spreadsheet.
Start by choosing one of these three macroeconomic variables: Real GDP, the unemployment rate, or the inflation rate.
Follow these instructions to find numbers for your macroeconomic variable for the years 2015, 2016, and 2017:
Table 1.1.6. Real Gross Domestic Product, Chained Dollars. Select Modify and choose 2015-A[supanova_question]
Marketing Journal Post 12: Macro Strategies for Developing Customer Value Please Essay
Marketing Journal Post 12: Macro Strategies for Developing Customer Value
Please refer to Macro Strategies for Developing Customer Value (Exhibit 2.1) in your textbook for this post. To access the assignment instructions, click on this Marketing Journal Instructions link Download Marketing Journal Instructions link.
In the Introduction section, acquaint the reader with the marketing concept for this post. Include a relevant image.
In the Application section, discuss the 2 macro strategies that Your Product appears to use and explain your reasoning.[supanova_question]