Writing Assignment Write a summary-response to “Rice for Thanksgiving” that displays a

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To understand leadership development from the perspective of the organization and developer, you must also understand it from the perspective of the learner. The first assignment is an action learning project to help you reflect on the learning and development process from the perspective of the learner. You will do the following to complete this assignment:[supanova_question]

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To understand leadership development from the perspective of the organization and developer, you must also understand it from the perspective of the learner. The first assignment is an action learning project to help you reflect on the learning and development process from the perspective of the learner. You will do the following to complete this assignment:[supanova_question]

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Writing Assignment Help To understand leadership development from the perspective of the organization and developer, you must also understand it from the perspective of the learner. The first assignment is an action learning project to help you reflect on the learning and development process from the perspective of the learner. You will do the following to complete this assignment: [supanova_question]

Lineage tracing is so important for understanding the origin of tissues in

Lineage tracing is so important for understanding the origin of tissues in developing embryos. Explain how Cre lineage tracing works in combination with a fluorescent Cre-dependent reporter. Using diagrams YOU create, discuss in detail how the Cre-driver works and how the Cre-dependent reporter construct works. Describe the “before and after” structure of the reporter construct. Provide an instance of how two animals can be crossed and this approached used to establish the relationship between precursors and their progeny – include details on the gene used for the Cre-Driver and name the progeny of this cell-population.[supanova_question]

Trade Research Assignment Research Objectives In this assignment, we are looking to

Trade Research Assignment

Research Objectives

In this assignment, we are looking to see if there would be an opportunity for Lyft, a ride share service, to start operating in India.

Research question: Is there a business opportunity for Lyft to operate and in India and which city would be the most profitable?

There are many reasons why we chose India as a Country to operate in and the first one is for its large population of 1,392,864,531 people (Worldometer, 2021). We saw a potential in India because it is the second biggest country in population that Uber, a competitor, operates in. We believe that what applies to Uber will also apply to Lyft in terms of operations. In 2018, Uber provided 11 million rides per week in the country and increased to 14 million in 2019 (Singh,2020). That being said, we know that there definitely is a potential market for Lyft to enter. The company is known to be slightly cheaper than Uber, and hence why we think that Lyft would succeed in India.

Research Brief

Organizational Background Info

Lyft is a major player in the ridesharing marketplace. Founded in 2012 under the name Zimride, the young company started as a new competitor and began only offering the foundation of the current rideshare platform. They have come a long way to securing around 30% of the market in the United States. While not as large and as widespread internationally as Uber, it operates in 2 countries: Canada and the United States. They grew to operate in over 600 cities within these 2 countries. Its main focus is on facilitating and developing a platform that connects drivers and people needing a ride. In addition to connecting drivers and riders, it also offers more niche services such as rentals for bikes and scooters and even vehicles. With this individual-centric model running almost identical to Uber’s, Lyft also offers business class options such as ride credit programs, public transit supplementation, and creating custom transportation programs. All of these services are delivered through their proprietary mobile application. In terms of its drivers, they sign into an app on their phone that collects and records their earnings and rider details. They are classified as independent contractors which the company uses in order to decrease overall liability and to keep employee costs low. This has been a source of controversy over the years for both major rideshare companies, but as of 2019 over 52% of Lyft drivers reported being satisfied with working for Lyft.

Business Problem/opportunity background

The current issue for Lyft is finding ways to fight against the dominance of Uber since they are so deeply entrenched as the main rideshare company in North America. While minor incremental gains have been made in securing more market share, these are mainly due to issues with Uber falling from 74% to 68% from 2017 to 2021. The company has made strides in addressing the less common customers, such as ridesharing credit programs and supplementing public transit options Unfortunately, it likely won’t be enough to dethrone the current market leader. Our idea is to do as Uber has done and focus on expanding operations outside of North America. We must conduct analyses on the places that Uber has tried to enter and failed because then we can identify gaps or other reasons for investment. Analyzing competitors’ mistakes can be a great advantage for new companies and help them succeed where others failed. An ideal location to begin this international expansion would be India. Due to its large population size and the viability of its motorway network, we believe Lyft can leverage its overall vehicle flexibility to accommodate the diverse transportation options in the country. Secondarily, there is friction between the domestic taxi companies and ridesharing; this provides an opportunity for a rideshare company to come in and bridge that divide. From rickshaws to SUVs to scooters, Lyft already has most of the infrastructure needed to gain a solid hold of their rideshare market.

The Reason for the Research

Market research is important because it provides information about the market, its competitors, and the consumers. It will help obtain the information for making business plans, calculating sales and profit, marketing, and promotion strategies. The purpose of our research is to find out the possibility of Lyft operating in the Indian market and analyze the advantages and disadvantages of Lyft compared to other ride share services. Research can confirm competitors’ profit, employees, company size, control and regulations over the market and ensure whether Lyft should enter the Indian market and generate profit.

Research is necessary to identify:

Market/industry Assessment

Determine the advantages and disadvantages of entering the market, analyze the feasibility of entering the market, the development trend, and the risks.

Major Competitors

The most important and largest competitor in the research target market understands their business strategies and development trends and the extent of their market share. By researching and analyzing their operations, we can learn and grow from them.

Products or Services

We will research the products and services that need to enter the market, such as car-sharing services, meal delivery services, pick-up services, and other services. With that information in hand, we will be able to analyze the feasibility of offering these services.

Target customers

Research the demographics of the target population to determine who will use the company’s services. This will serve as guidelines to adjust the services and products according to the preferences of the target population.

Distribution channels

Research and analyze the appropriate ways to cooperate.

Pricing

Investigate the prices and consumption levels of consumers with competitors. Gather pricing information and determine equilibrium price. Analyze whether it can generate profit.

Advertising

Study the advertising methods of competitors, identify the most subscribed local TV programs, and news, and inquire about local landmarks, commercial centers, tourist attractions and residential areas. Then, develop the most effective advertising plan to reach the target population.

External factors

Study government restrictions, road traffic, staff size, infrastructure systems, wages, and the probability of natural disasters.

Actions to be taken with the research

The most important action after taken the research is the analysis of all the information gathered, identify any problems, and make a business plan. After research, Lyft’s scale and degree of operation is already growing as a rideshare service company in the United States and Canada. After studying the Indian market, the first thing that needs to be done is to evaluate the risks and profit. We will then need to formulate investment and market development plans to determine whether all services will be placed in the Indian market or determine which ones will. These services include rentals for bikes, scooters and vehicles, ride credit programs, public transit supplementation, and creating custom transportation programs.

The following action steps will need to be taken:

Define the Market

According to the research, determine whether to enter the entire market or part of the market and confirm the target market type.

Perform Market Analysis

According to the research and analysis of the resources, personnel and equipment required by the market, analyze the number of customers generated by the market, the cost and human resources that need to be invested, the consumption power of local customers and the ability to generate profits, and the advertising required to enter the market quantity and discount plan.

Assess Internal Capabilities

Analyze the company’s existing resources to evaluate the strength of entering the market, and determine the staffing requirements, funds, advertising plans, preferential plans, and emergency plans.

Prioritize and Select Markets

According to the research, analyze which cities in the target country have higher demand, more densely distributed personnel, and potential customers. Analyze the traffic situation, population, and determine which city would generate the most profit and invest different amounts of resources.

Develop Market Entry Options

Analyze the different plans to enter the market, the speed and scale of entering the market, discuss the advantages and disadvantages of each project and select the best strategy.

Justice Execution Team

Establish company rules and regulations, assign management teams, strictly require acting in accordance with rules, set up supervisory executives, set up rewards and punishment clauses, establish regularly and randomly check whether there are violations.

Start developing the market

Start the implementation plan and follow the plan.

Deadline

Market research timeline/ deadline

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 9

Determine Project Scope and Objectives

Conduct Secondary Research

Data and Information Collection

Data and Information Analysis

Primary Research Begins (If needed)

Estimate Budget

Complete Research Report

Estimated Budget

With Lyft’s annual revenue of 2.3 billion in 2020, we assumed that the maximum allocated budget should be 230,000,000$. We will need to conduct a Product Detail Market Report and the costs are around USD 15,000$ – USD 30,000$. We could potentially need to conduct surveys which could cost around another USD 20,000$. As of now we can evaluate research costs at USD 50,000$.

Sources

https://analyticsindiamag.com/ubers-success-is-deeply-tied-to-its-success-in-india-shirish-andhare/

This article is about what Uber has put in place to operate in India and its. We believe that comparing the market with competitors can be helpful to determine what to do and what could be changed. The first thing that caught our attention is the fact that Uber is willing to offer multiple ride services to adapt to the population’s needs. This includes cars, bikes, autos, or public transports. Uber stives to better the Indian mobility market by offering easily available options. The article expands on how they rely on technology to make everything happen.

An assumption would be that what Uber is delivering in India is successful. We could research furthermore to get financial statements that would confirm or refute the information. An interesting information is that the article states that the infrastructure system in India is still under development. This is an important information that needs to be considered when developing the different options that Lyft could offer to meet the needs.

https://news.crunchbase.com/news/understanding-why-lyft-loses-money/

This article is important because it talks about the high costs of Lyft’s operations. It explains that its operating costs are high than the gross profit. Lyft lost 911.3 million $ in 2018 due to that reason. There is also some pertinent information when it comes to attracting both riders and drivers. The article stated that Lyft offer promotions to riders to increase their number of customers, and that they offer bonuses to drivers to ensure they have enough workers to cover the demand. That being said, these methods affect the company’s revenue, as it creates more expenses. As a matter of fact, Lyft invested around 800 million dollars in 2018 in sales and marketing.

The assumption made here is that Lyft might not have enough capital to invest in an international market. On the other hand, we don’t know the profit per city and demographics and therefore would be hard to compare at this time.

https://www.cnbc.com/2021/05/04/lyft-earnings-q1-2021.html

This article analyses Lyft’s current financial situation, after submitting their first quarter report for the 2021 year. It stated that it is hard to evaluate and compare profit and loss due to the ongoing Corona Virus pandemic. However, Lyft’s profit has increased by 7% since the fourth quarter, in 2020. Unfortunately, the company reported a net loss of 427.3 million dollars for the first quarter of 2021.

This information will be important when it comes to budgeting and cost calculations. It is important to take all that information into consideration before investing an enormous sum of money towards a new market.

https://www.statista.com/statistics/910704/market-share-of-rideshare-companies-united-states/

This website contributes hard data to illustrate the specific market position that Lyft operates within in relation to Uber. It also gives data regarding driver satisfaction which can be used to further illustrate the difference between the two competitors.

https://finance.yahoo.com/quote/LYFT/profile/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAGapUiNDYJdRTIhq9f-EvVdP0bkIQMhW0D9xNLwsTNXy6HVmQVjZ6lhlD-fgNUH26Omjuwgrjjm6QW1K7LKxhvMtjm7bR_otppTV3xhgdew5SthjMoCKrQqvfc4d3ChnKPvyMRF3PYeI1IlkQUyxpbig6pNIzJnuBT7_C8EhFlLK

This is a detailed fact sheet for the company that includes a description of the company’s services as well as their organizational hierarchy. It also includes up-to-date stock pricing information as well as various other financial indicators that can be used to assess the viability of the company’s expansion plans.

https://www.investopedia.com/articles/personal-finance/010715/key-differences-between-uber-and-lyft.asp

The article is important as it provides a direct comparison with Lyft’s major competitor, Uber. With this information laid out clear and comparatively, we are able to draw strong conclusions about Lyft’s current place against the offerings and operations of Uber.

https://cleantechnica.com/2020/12/06/india-imposes-new-regs-for-ride-sharing-companies-cuts-commissions/

This article elaborates on the new regulations implemented in India for ride-sharing companies. Overall, the regulations are not there to prevent competitors to enter the market. They are in place to either satisfy customers or regulate the drivers’ work hours. Unfortunately, the ride-sharing companies are only allowed to get 20% commission on rides as supposed to the usual 26% that Uber receives. If Lyft decides to operate in India, they will also have to follow the new environmental regulations, such as not permitting the use of Diesel fueled cars. This article would be useful when it comes to knowing the procedures to follow in the mobility market. On the other hand, it would not be enough and would need further research to get information on all guidelines to follow.

The Importance of Market Research Before Expanding Internationally | Startup Grind

This article describes in detail why it is necessary to do market research before entering the market. Market research can determine competitors, potential customer groups and attract investors based on information. Doing a good survey can better help the company enter a new market and help determine the number and strength of competitors, determine that the product or service will have a certain number of customers, and reduce risks and attract investors.

The 5 Step Marketing Research Process (smartbugmedia.com)

This article explains in detail the need to analyze the data after the research to determine the benefits and risks of the company’s entry into this market, decide whether or not it is worth investing in and enter the market, organize the survey results and analysis reports into a plan, and then implement a specific project if feasible. The research can help Lyft enter target markets much earlier, it can analyze date from local market to help a company in local market. It can also help company avoid problem, create a business plan and set up business strategy.

The Best Ways to Do Market Research for Your Business Plan (entrepreneur.com)

This article helps determine what you need to know about your market, determine the customers and competitors that the company faces, determine the products or services that need to be prepared to enter the market and make plans to prioritize the results of the first step. Review lower-cost research alternatives and estimate the cost of research. This article also helps with the step of doing research and the step after doing research. Lyft can use these steps to make a good business plan and analysis data to support them enter market.

Where is your reference page? APA reference page required.[supanova_question]