Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University المملكة العربية

Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

المملكة العربية السعودية

وزارة التعليم

الجامعة السعودية الإلكترونية

College of Administrative and Financial Sciences

Assignment 2

Marketing Management (MGT 201)

Due Date: 20/11/2021 @ 23:59

Course Name: Marketing Management

Student’s Name:

Course Code: MGT201

Student’s ID Number:

Semester: First

CRN:

Academic Year:2021-22

For Instructor’s Use only

Instructor’s Name:

Students’ Grade:

Marks Obtained/Out of 5

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Assignment No 2: Case Study

Learning Outcomes:

Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo 4)

Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan.

Read the Chapter Case Study “Swim, Lift, Play—but also donate: Using marketing research to redefine the YMCA” from Chapter 10 “Marketing Research” Page: – 323 given in your textbook/E-book – “Marketing” (7th ed) by Dhruv. Grewal and Michael Levy (2020) and answer the following Questions:

Assignment Question(s):

What kinds of market research has the Y conducted? Explain. (1 Mark)

Which questions has the Y sought to answer with each different type of market research it has conducted? (1 Mark)

Who are the main stakeholders that the Y is attempting to reach with the information it has gained through its market research? (1 Mark)

Are there other types of market research that the Y could conduct in the future to answer other important questions? Give some examples of both the questions it still faces and the research methods it could use to answer them. (2 Marks)

Notes:  

Answer the questions based on the concepts discussed in the Chapters.

Your answers MUST include at least 2 outside references (other than the textbook) using a proper referencing style (APA).

Using references from SDL will be highly valued.

Answers

Answer-

Answer-

Answer-

Answer-[supanova_question]

Accounting Data Appendix The following events occurred in October: October 1: The

Accounting Data Appendix

The following events occurred in October:

October 1: The business owner used $25,000 from their personal savings account to buy common stock in their company.

October 1: Purchased $8,500 worth of baking supplies from vendor, on account.

October 3: The company borrowed $10,000 in cash, in exchange for a two-year, 6% note payable. Interest and the principal are repayable at maturity.

October 7: Entered into a lease agreement for bakery space. The agreement is for one year. The rent is $1,500 per month; the last month’s rent payment of $1,500 is required at the time of the lease agreement. The payment was made in cash. Lease period is effective October 1 of this year through September 30 of the next.

October 10: Paid $375 to the county for a business license.

October 11: Purchased a cash register for $250 (deemed to be not material enough to qualify as depreciable equipment).

October 13: The owner has baking equipment, including an oven and mixer, which they have been using for their home-based business and will now start using in the bakery. You estimate that the equipment is currently worth $5,000, and you transfer the equipment into the business in exchange for additional common stock. The equipment has a five-year useful life.

October 13: Paid $200 for business cards and flyers to use for advertising.

October 14: Paid $300 for office supplies.

October 15: Hired a part-time helper to be paid $12 per hour. One pay period is the first of the month through the fifteenth, and the other is the sixteenth through the end of the month. Paydays are the twentieth for the first pay period and the fifth of the following month for the second pay period. (No entry required on this date—for informational purposes only.)

October 30: Received telephone bill for October in amount of $75. Payment is due on November 10.

October 31: Paid $1,200 for a 12-month insurance policy. Policy effective dates are November 1 through October 31.

October 31: Accrued wages earned for employee for period of October 16 through October 31. (See Wage Calculation Data table at the end of this document.)

October 31: Total October bakery sales were $15,000 ($5,000 of these sales on accounts receivable).

The following events occurred in November:

November 5: Paid employee for period ending October 31.

November 8: Received payments from customers toward accounts receivable in amount of $3,800.

November 10: Paid October telephone bill.

November 15: Purchased additional baking supplies in amount of $5,000 from vendor, on account.

November 15: Accrued wages earned for employee from period of November 1 through November 15. (See Wage Calculation Data table at the end of this document.)

November 15: Paid rent on bakery space.

November 18: Received payments from customers toward accounts receivable in amount of $1,000.

November 20: Paid $8,500 toward baking supplies vendor payable.

November 20: Paid employee for period ending November 15.

November 22: Purchased $300 in office supplies.

November 30: Received telephone bill for November in amount of $75. Payment is due on December 10.

November 30: Accrued wages earned for employee for period of November 16 through November 30. (See Wage Calculation Data table at the end of this document.)

November 30: November bakery sales total was $20,000 ($7,500 of this total on accounts receivable).

Many customers have been asking for more allergy-friendly products, so in December the bakery started carrying a line of gluten-free products on a trial basis. The information below relates to the purchase and sales of the new products.

Use the perpetual inventory method with the FIFO valuation method. Please see the “Inventory Valuation” tab in your workbook for purchase and sales information.

The following events occurred in December:

December 1: Paid dividends to self in amount of $10,000.

December 5: Paid employee for period ending November 30.

December 7: Purchased merchandise for resale. See the “Inventory Valuation” tab for details.

December 8: Received payments from customers toward accounts receivable in amount of $4,000.

December 10: Paid November telephone bill.

December 11: Purchased baking supplies in amount of $7,000 from vendor on account.

December 13: Paid on supplies vendor account in amount of $5,000.

December 15: Accrued employee wages for period of December 1 through December 15.

December 15: Paid rent on bakery space $1,500.

December 15: Recorded merchandise sales transaction. See the “Inventory Valuation” tab for details.

December 15: Recorded impact of sales transaction on COGS and the inventory asset. See the “Inventory Valuation” tab for details.

December 20: Paid employee for period ending December 15.

December 20: Purchased merchandise inventory for resale to customers. See the “Inventory Valuation” tab for details.

December 24: Recorded sales of merchandise to customers. See the “Inventory Valuation” tab for details.

December 24: Recorded impact of sales transaction on COGS and the inventory asset. See the “Inventory Valuation” tab for details.

December 30: Purchased merchandise inventory for resale to customers. See the “Inventory Valuation” tab for details.

December 31: Accrued employee wages for period of December 16 through December 31.

December 31: Total December bakery sales were $25,000 ($6,000 of these sales on accounts receivable).

On December 31, the following adjustments must be made:

Depreciation of baking equipment transferred to company on October 13. Assume half month of depreciation in October using the straight-line method. Assume no salvage value.

Accrue interest for note payable. Assume a full month of interest for October. (6% annual interest on $10,000 loan)

Record insurance used for the year.

Actual baking supplies on hand as of December 31 are $1,100.

Office supplies on hand as of December 31 are $50.

Wage Calculation Data

Month

Hours

Rate

Pay

31-Oct

10

12

120

15-Nov

40

12

480

30-Nov

35

12

420

15-Dec

38

12

456

31-Dec

40

12

480[supanova_question]

Accounting Data Appendix The following events occurred in October: October 1: The

Accounting Data Appendix

The following events occurred in October:

October 1: The business owner used $25,000 from their personal savings account to buy common stock in their company.

October 1: Purchased $8,500 worth of baking supplies from vendor, on account.

October 3: The company borrowed $10,000 in cash, in exchange for a two-year, 6% note payable. Interest and the principal are repayable at maturity.

October 7: Entered into a lease agreement for bakery space. The agreement is for one year. The rent is $1,500 per month; the last month’s rent payment of $1,500 is required at the time of the lease agreement. The payment was made in cash. Lease period is effective October 1 of this year through September 30 of the next.

October 10: Paid $375 to the county for a business license.

October 11: Purchased a cash register for $250 (deemed to be not material enough to qualify as depreciable equipment).

October 13: The owner has baking equipment, including an oven and mixer, which they have been using for their home-based business and will now start using in the bakery. You estimate that the equipment is currently worth $5,000, and you transfer the equipment into the business in exchange for additional common stock. The equipment has a five-year useful life.

October 13: Paid $200 for business cards and flyers to use for advertising.

October 14: Paid $300 for office supplies.

October 15: Hired a part-time helper to be paid $12 per hour. One pay period is the first of the month through the fifteenth, and the other is the sixteenth through the end of the month. Paydays are the twentieth for the first pay period and the fifth of the following month for the second pay period. (No entry required on this date—for informational purposes only.)

October 30: Received telephone bill for October in amount of $75. Payment is due on November 10.

October 31: Paid $1,200 for a 12-month insurance policy. Policy effective dates are November 1 through October 31.

October 31: Accrued wages earned for employee for period of October 16 through October 31. (See Wage Calculation Data table at the end of this document.)

October 31: Total October bakery sales were $15,000 ($5,000 of these sales on accounts receivable).

The following events occurred in November:

November 5: Paid employee for period ending October 31.

November 8: Received payments from customers toward accounts receivable in amount of $3,800.

November 10: Paid October telephone bill.

November 15: Purchased additional baking supplies in amount of $5,000 from vendor, on account.

November 15: Accrued wages earned for employee from period of November 1 through November 15. (See Wage Calculation Data table at the end of this document.)

November 15: Paid rent on bakery space.

November 18: Received payments from customers toward accounts receivable in amount of $1,000.

November 20: Paid $8,500 toward baking supplies vendor payable.

November 20: Paid employee for period ending November 15.

November 22: Purchased $300 in office supplies.

November 30: Received telephone bill for November in amount of $75. Payment is due on December 10.

November 30: Accrued wages earned for employee for period of November 16 through November 30. (See Wage Calculation Data table at the end of this document.)

November 30: November bakery sales total was $20,000 ($7,500 of this total on accounts receivable).

Many customers have been asking for more allergy-friendly products, so in December the bakery started carrying a line of gluten-free products on a trial basis. The information below relates to the purchase and sales of the new products.

Use the perpetual inventory method with the FIFO valuation method. Please see the “Inventory Valuation” tab in your workbook for purchase and sales information.

The following events occurred in December:

December 1: Paid dividends to self in amount of $10,000.

December 5: Paid employee for period ending November 30.

December 7: Purchased merchandise for resale. See the “Inventory Valuation” tab for details.

December 8: Received payments from customers toward accounts receivable in amount of $4,000.

December 10: Paid November telephone bill.

December 11: Purchased baking supplies in amount of $7,000 from vendor on account.

December 13: Paid on supplies vendor account in amount of $5,000.

December 15: Accrued employee wages for period of December 1 through December 15.

December 15: Paid rent on bakery space $1,500.

December 15: Recorded merchandise sales transaction. See the “Inventory Valuation” tab for details.

December 15: Recorded impact of sales transaction on COGS and the inventory asset. See the “Inventory Valuation” tab for details.

December 20: Paid employee for period ending December 15.

December 20: Purchased merchandise inventory for resale to customers. See the “Inventory Valuation” tab for details.

December 24: Recorded sales of merchandise to customers. See the “Inventory Valuation” tab for details.

December 24: Recorded impact of sales transaction on COGS and the inventory asset. See the “Inventory Valuation” tab for details.

December 30: Purchased merchandise inventory for resale to customers. See the “Inventory Valuation” tab for details.

December 31: Accrued employee wages for period of December 16 through December 31.

December 31: Total December bakery sales were $25,000 ($6,000 of these sales on accounts receivable).

On December 31, the following adjustments must be made:

Depreciation of baking equipment transferred to company on October 13. Assume half month of depreciation in October using the straight-line method. Assume no salvage value.

Accrue interest for note payable. Assume a full month of interest for October. (6% annual interest on $10,000 loan)

Record insurance used for the year.

Actual baking supplies on hand as of December 31 are $1,100.

Office supplies on hand as of December 31 are $50.

Wage Calculation Data

Month

Hours

Rate

Pay

31-Oct

10

12

120

15-Nov

40

12

480

30-Nov

35

12

420

15-Dec

38

12

456

31-Dec

40

12

480[supanova_question]

Accounting Data Appendix The following events occurred in October: October 1: The

Writing Assignment Help Accounting Data Appendix

The following events occurred in October:

October 1: The business owner used $25,000 from their personal savings account to buy common stock in their company.

October 1: Purchased $8,500 worth of baking supplies from vendor, on account.

October 3: The company borrowed $10,000 in cash, in exchange for a two-year, 6% note payable. Interest and the principal are repayable at maturity.

October 7: Entered into a lease agreement for bakery space. The agreement is for one year. The rent is $1,500 per month; the last month’s rent payment of $1,500 is required at the time of the lease agreement. The payment was made in cash. Lease period is effective October 1 of this year through September 30 of the next.

October 10: Paid $375 to the county for a business license.

October 11: Purchased a cash register for $250 (deemed to be not material enough to qualify as depreciable equipment).

October 13: The owner has baking equipment, including an oven and mixer, which they have been using for their home-based business and will now start using in the bakery. You estimate that the equipment is currently worth $5,000, and you transfer the equipment into the business in exchange for additional common stock. The equipment has a five-year useful life.

October 13: Paid $200 for business cards and flyers to use for advertising.

October 14: Paid $300 for office supplies.

October 15: Hired a part-time helper to be paid $12 per hour. One pay period is the first of the month through the fifteenth, and the other is the sixteenth through the end of the month. Paydays are the twentieth for the first pay period and the fifth of the following month for the second pay period. (No entry required on this date—for informational purposes only.)

October 30: Received telephone bill for October in amount of $75. Payment is due on November 10.

October 31: Paid $1,200 for a 12-month insurance policy. Policy effective dates are November 1 through October 31.

October 31: Accrued wages earned for employee for period of October 16 through October 31. (See Wage Calculation Data table at the end of this document.)

October 31: Total October bakery sales were $15,000 ($5,000 of these sales on accounts receivable).

The following events occurred in November:

November 5: Paid employee for period ending October 31.

November 8: Received payments from customers toward accounts receivable in amount of $3,800.

November 10: Paid October telephone bill.

November 15: Purchased additional baking supplies in amount of $5,000 from vendor, on account.

November 15: Accrued wages earned for employee from period of November 1 through November 15. (See Wage Calculation Data table at the end of this document.)

November 15: Paid rent on bakery space.

November 18: Received payments from customers toward accounts receivable in amount of $1,000.

November 20: Paid $8,500 toward baking supplies vendor payable.

November 20: Paid employee for period ending November 15.

November 22: Purchased $300 in office supplies.

November 30: Received telephone bill for November in amount of $75. Payment is due on December 10.

November 30: Accrued wages earned for employee for period of November 16 through November 30. (See Wage Calculation Data table at the end of this document.)

November 30: November bakery sales total was $20,000 ($7,500 of this total on accounts receivable).

Many customers have been asking for more allergy-friendly products, so in December the bakery started carrying a line of gluten-free products on a trial basis. The information below relates to the purchase and sales of the new products.

Use the perpetual inventory method with the FIFO valuation method. Please see the “Inventory Valuation” tab in your workbook for purchase and sales information.

The following events occurred in December:

December 1: Paid dividends to self in amount of $10,000.

December 5: Paid employee for period ending November 30.

December 7: Purchased merchandise for resale. See the “Inventory Valuation” tab for details.

December 8: Received payments from customers toward accounts receivable in amount of $4,000.

December 10: Paid November telephone bill.

December 11: Purchased baking supplies in amount of $7,000 from vendor on account.

December 13: Paid on supplies vendor account in amount of $5,000.

December 15: Accrued employee wages for period of December 1 through December 15.

December 15: Paid rent on bakery space $1,500.

December 15: Recorded merchandise sales transaction. See the “Inventory Valuation” tab for details.

December 15: Recorded impact of sales transaction on COGS and the inventory asset. See the “Inventory Valuation” tab for details.

December 20: Paid employee for period ending December 15.

December 20: Purchased merchandise inventory for resale to customers. See the “Inventory Valuation” tab for details.

December 24: Recorded sales of merchandise to customers. See the “Inventory Valuation” tab for details.

December 24: Recorded impact of sales transaction on COGS and the inventory asset. See the “Inventory Valuation” tab for details.

December 30: Purchased merchandise inventory for resale to customers. See the “Inventory Valuation” tab for details.

December 31: Accrued employee wages for period of December 16 through December 31.

December 31: Total December bakery sales were $25,000 ($6,000 of these sales on accounts receivable).

On December 31, the following adjustments must be made:

Depreciation of baking equipment transferred to company on October 13. Assume half month of depreciation in October using the straight-line method. Assume no salvage value.

Accrue interest for note payable. Assume a full month of interest for October. (6% annual interest on $10,000 loan)

Record insurance used for the year.

Actual baking supplies on hand as of December 31 are $1,100.

Office supplies on hand as of December 31 are $50.

Wage Calculation Data

Month

Hours

Rate

Pay

31-Oct

10

12

120

15-Nov

40

12

480

30-Nov

35

12

420

15-Dec

38

12

456

31-Dec

40

12

480 [supanova_question]

Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ??????? ???????

Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

??????? ??????? ????????

????? ???????

??????? ???????? ???????????

College of Administrative and Financial Sciences

Assignment 2

Marketing Management (MGT 201)

Due Date: 20/11/2021 @ 23:59

Course Name: Marketing Management

Student’s Name:

Course Code: MGT201

Student’s ID Number:

Semester: First

CRN:

Academic Year:2021-22

For Instructor’s Use only

Instructor’s Name:

Students’ Grade:

Marks Obtained/Out of 5

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Assignment No 2: Case Study

Learning Outcomes:

Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo 4)

Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan.

Read the Chapter Case Study “Swim, Lift, Play—but also donate: Using marketing research to redefine the YMCA” from Chapter 10 “Marketing Research” Page: – 323 given in your textbook/E-book – “Marketing” (7th ed) by Dhruv. Grewal and Michael Levy (2020) and answer the following Questions:

Assignment Question(s):

What kinds of market research has the Y conducted? Explain. (1 Mark)

Which questions has the Y sought to answer with each different type of market research it has conducted? (1 Mark)

Who are the main stakeholders that the Y is attempting to reach with the information it has gained through its market research? (1 Mark)

Are there other types of market research that the Y could conduct in the future to answer other important questions? Give some examples of both the questions it still faces and the research methods it could use to answer them. (2 Marks)

Notes:  

Answer the questions based on the concepts discussed in the Chapters.

Your answers MUST include at least 2 outside references (other than the textbook) using a proper referencing style (APA).

Using references from SDL will be highly valued.

Answers

Answer-

Answer-

Answer-

Answer-[supanova_question]

Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ??????? ???????

Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

??????? ??????? ????????

????? ???????

??????? ???????? ???????????

College of Administrative and Financial Sciences

Assignment 2

Marketing Management (MGT 201)

Due Date: 20/11/2021 @ 23:59

Course Name: Marketing Management

Student’s Name:

Course Code: MGT201

Student’s ID Number:

Semester: First

CRN:

Academic Year:2021-22

For Instructor’s Use only

Instructor’s Name:

Students’ Grade:

Marks Obtained/Out of 5

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Assignment No 2: Case Study

Learning Outcomes:

Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo 4)

Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan.

Read the Chapter Case Study “Swim, Lift, Play—but also donate: Using marketing research to redefine the YMCA” from Chapter 10 “Marketing Research” Page: – 323 given in your textbook/E-book – “Marketing” (7th ed) by Dhruv. Grewal and Michael Levy (2020) and answer the following Questions:

Assignment Question(s):

What kinds of market research has the Y conducted? Explain. (1 Mark)

Which questions has the Y sought to answer with each different type of market research it has conducted? (1 Mark)

Who are the main stakeholders that the Y is attempting to reach with the information it has gained through its market research? (1 Mark)

Are there other types of market research that the Y could conduct in the future to answer other important questions? Give some examples of both the questions it still faces and the research methods it could use to answer them. (2 Marks)

Notes:  

Answer the questions based on the concepts discussed in the Chapters.

Your answers MUST include at least 2 outside references (other than the textbook) using a proper referencing style (APA).

Using references from SDL will be highly valued.

Answers

Answer-

Answer-

Answer-

Answer-[supanova_question]