Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University المملكة العربية

Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

المملكة العربية السعودية

وزارة التعليم

الجامعة السعودية الإلكترونية

College of Administrative and Financial Sciences

Assignment 3

Marketing Management (MGT 201)

Due Date: 04/12/2021 @ 23:59

Course Name: Marketing Management

Student’s Name:

Course Code: MGT201

Student’s ID Number:

Semester: First


Academic Year:2021-22

For Instructor’s Use only

Instructor’s Name: Abdulrahman I. Almanie

Students’ Grade:

Marks Obtained/Out of 5

Level of Marks: High/Middle/Low


The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Assignment No 3: Case Study

Learning Outcomes:

Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (Lo-3)

Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo- 4)

Case Study

Read the Chapter Case Study entitled “ASHLEY STEWART” from Chapter- 17 “Retailing and Omni-channel Marketing” Page:535 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

Describe Ashley Stewart’s retail strategy using the 6 Ps. (2 Marks)

Who is Ashley Stewart’s target market? Could/should that target market be expanded? Explain. (1.5 Marks)

What are Ashley Stewart’s bases for sustainable competitive advantage? Discuss. (1.5 Marks)