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Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University المملكة العربية

Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

المملكة العربية السعودية

وزارة التعليم

الجامعة السعودية الإلكترونية

College of Administrative and Financial Sciences

Assignment-2

MGT402 – Entrepreneurship and Small Business

Deadline: 20/11/2021 @ 23:59

Course Name: Entrepreneurship and Small Business

Student’s Name:

Course Code: – MGT 402

Student’s ID Number:

Semester: I

CRN:

Academic Year: 1443/1444 H

For Instructor’s Use only

Instructor’s Name:

Students’ Grade: Marks Obtained/Out of

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Read carefully Grading Rubric below for specific criteria: 0-5 Marks

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Entrepreneurship and Small Business

ASSIGNMENT -2

Submission Date by students: Before the end of Week- 11th

Place of Submission: Students Grade Centre

Weight: 05 Marks

Learning Outcome:

Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8).

Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

Assignment Workload:

This assignment is an individual assignment.

Start-up Business Plan

Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).

Please, think and share information on the following items:

4. Marketing Plan

a. Market Research- Why? (1 Mark)

b. Market Research- How? Primary or Secondary Data? (1 Mark)

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks)

Product

• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.

• Demographics

• Customer relationships: How do customers want to interact with the business?

Competition

• What products and companies will compete with you?

• How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.

• How is your target market solving their problem today? Are there alternatives or substitutes in the market?

• Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?

• What will be your promotional budget?

Distribution Channels

•How do you sell your products or services?

•What are the costs associated with distribution?

QUESTION 1 Pan, tilt, track, dolly and crane are types of Mobile

QUESTION 1

Pan, tilt, track, dolly and crane are types of 

Mobile framing

Zoom techniques

Dance moves

Editing

1 points   

QUESTION 2

When editing the chase scene in Stagecoach, director John Ford used shots from both the left and right sides of the coach. When Ringo Kid leaped from the coach to the horses, we could have assumed that the coach swiveled to face the opposite direction. Ford broke the 180 degree rule of continutity editing, otherwise known as

Facing the Music

Crossing the Axis

Walking the Plank

1 points   

QUESTION 3

Editing, scoring and special effects are functions of

Post production

Pre production

Production

1 points   

QUESTION 4

Which film was NOT nominated for the Academy Award for Best Production of 1939?

1.

The Wizard of Oz

2.

Stagecoach

3.

Citizen Kane

4.

Dark Victory

5.

Gone with the Wind

6.

Love Affair

7.

Of Mice and Men

1 points   

QUESTION 5

The film shows us a storyline, then cuts to another storyline going on at the same time, then returns to the original storyline. This is an example of

Frequency

Verticalism

Parallelism

1 points   

QUESTION 6

Two early French filmmakers we studied are

1.

Muybridge and Edison

2.

Lumiere and Melies

3.

Scorsese and Spielberg

4.

Denuve and Bardot

1 points   

QUESTION 7

In the film Rear Window, we see Jeff’s neighbors through his gaze, even through a pair of binoculars. In film terms, we are seeing the action from Jeff’s

Epiphany of Voyeurism (EOV)

Point of View (POV)

Sport Utiltity Vehicle (SUV)

Subjective Observer Vision (SOV)

1 points   

QUESTION 8

Wes Anderson’s films are known for quirky music, bright colors and centered framing. These are marks of a director’s

1.

Style

2.

Functions

3.

Omniscience

1 points   

QUESTION 9

Thomas Edison built a film studio that rotated on a turntable to capture the sun to light his film productions. This studio was known as the 

Black Maria

Sun-seeking Sarah

That Box on a Turntable

Magenta Maggie

1 points   

QUESTION 10

A story is a narrative about things that happen, but HOW it happens is known as the 

Plot

Duration

Adaptation

1 points   

QUESTION 11

Which element is NOT required of your weekly essays?

Translated into Klingon

300 words minimum, not including your name, instructor’s name, course number, date, title of essay and works cited page

Saved as YOURLASTNAME_WEEKNUMBER in pdf or doc/docx format

Double spaced

Using Times New Roman Font

Uploaded by Tuesday at 11:59 p.m. in both the assignments tab AND the discussion board

1 points   

QUESTION 12

Graphic, rhythmic, spatial and temportal are functions of 

Editing

Cinematography

Mise en Scene

1 points   

QUESTION 13

Order, duration and frequency are qualities of 

1.

Space

2.

Time

3.

Cause and effect

1 points   

QUESTION 14

From shot to shot, a character’s hair changes length, the amount of liquid in their glass changes levels, a chair in the background appears and disappears. These are examples of errors in 

Continuity

Editing

Style

1 points   

QUESTION 15

Which is NOT a function of Mise en Scene?

Credits

Sound

Props

Costumes

Set Design

Blocking

1 points   

QUESTION 16

In the film Some Like It Hot, when Jerry/Daphne (Jack Lemmon) reveals his true identity to millionaire Osgood Fielding (Joe E. Brown), how does Osgood respond?

“Get outta my boat!”

“Nobody’s perfect.”

“I knew it all along.”

“Really? Me too.”

1 points   

QUESTION 17

Film genres follow patterns of expectations. 
Match the genre with expected elements.

                                                  

Horses, big hats, pistols

                                                  

Tap shoes, catchy tunes, flashy costumes

                                                  

Time travel, outer space, aliens

                                                  

Car chase, hero in peril, physical stunts

A.

Western

B.

Science Fiction

C.

Action Adventure

D.

Musical

1 points   

QUESTION 18

A film’s cinematographer is also known as the

DP – Director of Photography

BB – Best Boy

GG – Gaffer Guy

LM – Lens Master

1 points   

QUESTION 19

At the beginning of the film the protagonist mentions that he is afraid of heights. 
At the end of the film, he must rescue the leading lady by overcoming his fears and scale a tall building.

His fear of heights is an example of 

1.

Flashback

2.

Motif

3.

Chekov’s gun

1 points   

QUESTION 20

A film’s story told out of sequence, beginning with an action scene, followed by a flashback to the conflict that started the fight, and ending with a resolution set far in the future where the hero talks about the fight is a film told 

Non-linear

Infrequently

Chronologically

1 points   

QUESTION 21

The name of the stuntman from the film Stagecoach was 

1.

Portland Potter

2.

Yakima Canutt

3.

Seattle Sutton

1 points (Extra Credit)   

QUESTION 22

In the film Rear Window, we view the plight of the neighbors through Jeff’s reactions. This is an example of the 

Vertov Effect

Dunning-Kruger Effect

Kuleshov Effect

1 points   

QUESTION 23

Director Orson Welles showed his virtuosity with a moving three-and-a-half minute long-take opening shot we viewed in class for the film

Pride of the Yankees

Touch of Evil

Citizen Kane

Rear Window

1 points   

QUESTION 24

Match the correct meaning to the description:

Referential

Explicit

Implicit

Symptomatic

                                                  

A girl dreams of leaving home to escape her troubles. Only after she leaves does she realize how much she loves her family and friends. Nothing she finds elsewhere can replace them.

                                                  

In a society in which human worth is measured by money, the home and family may seem to be the last refuge of human values. This belief is especially strong in times of economic crisis, such as that in the United States in the 1930s.

                                                  

An adolescent who must soon face the adult world yearns for a return to the simplicity of childhood, but she eventually accepts the demands of growing up.

                                                  

During the Depression, a tornado takes a girl from her family’s Kansas farm to the mythical land of Oz. After a series of adventures, including fighting another woman over a pair of shoes, she returns home.

A.

Explicit

B.

Symptomatic

C.

Referential

D.

Implicit

1 points   

QUESTION 25

Scripting, casting and set design are functions of

1.

Production

2.

Pre-production

3.

Post production

1 points   

QUESTION 26

In the film Stagecoach, cinematographer Bert Glennon choses to show characters in the foreground as well as the characters in the background in sharp focus, allowing the viewer to see action happening in both groups. This technique is known as 

Deep Dish

Deep Lighting

Deep Focus

1 points   

QUESTION 27

Zoom, wide angle and fisheye are types of

1.

Camera lenses

2.

Framing

3.

Sporting goods

1 points   

QUESTION 28

Key, fill, frontal, back, top, hard, soft, three-point, low-key and color are descriptive functions of 

Lighting

Camera placement

Cinematography

1 points   

QUESTION 29

“Stagecoach (1939) is the ideal example of the maturity of a style brought to classic perfection. . . . Stagecoach is like a wheel, so perfectly made that it remains in equilibrium on its axis in any position.” Who can this quote be attibuted to?

Film theorist Andre Bazin

Director John Ford

Actor John Wayne

1 points   

QUESTION 30

Narrative, a chain of events linked by cause and effect and occuring in time and space, is another word for 

1.

Story

2.

Script

3.

Treatment

1 points   

QUESTION 31

Romantic, slapstick, screwball, physical, gross-out/bathroom, farce, sex, dark/black and parody are all sub-genres of which film genre?

Documentaries

Comedy

Travelogues

Musicals

QUESTION 1 Pan, tilt, track, dolly and crane are types of Mobile

QUESTION 1

Pan, tilt, track, dolly and crane are types of 

Mobile framing

Zoom techniques

Dance moves

Editing

1 points   

QUESTION 2

When editing the chase scene in Stagecoach, director John Ford used shots from both the left and right sides of the coach. When Ringo Kid leaped from the coach to the horses, we could have assumed that the coach swiveled to face the opposite direction. Ford broke the 180 degree rule of continutity editing, otherwise known as

Facing the Music

Crossing the Axis

Walking the Plank

1 points   

QUESTION 3

Editing, scoring and special effects are functions of

Post production

Pre production

Production

1 points   

QUESTION 4

Which film was NOT nominated for the Academy Award for Best Production of 1939?

1.

The Wizard of Oz

2.

Stagecoach

3.

Citizen Kane

4.

Dark Victory

5.

Gone with the Wind

6.

Love Affair

7.

Of Mice and Men

1 points   

QUESTION 5

The film shows us a storyline, then cuts to another storyline going on at the same time, then returns to the original storyline. This is an example of

Frequency

Verticalism

Parallelism

1 points   

QUESTION 6

Two early French filmmakers we studied are

1.

Muybridge and Edison

2.

Lumiere and Melies

3.

Scorsese and Spielberg

4.

Denuve and Bardot

1 points   

QUESTION 7

In the film Rear Window, we see Jeff’s neighbors through his gaze, even through a pair of binoculars. In film terms, we are seeing the action from Jeff’s

Epiphany of Voyeurism (EOV)

Point of View (POV)

Sport Utiltity Vehicle (SUV)

Subjective Observer Vision (SOV)

1 points   

QUESTION 8

Wes Anderson’s films are known for quirky music, bright colors and centered framing. These are marks of a director’s

1.

Style

2.

Functions

3.

Omniscience

1 points   

QUESTION 9

Thomas Edison built a film studio that rotated on a turntable to capture the sun to light his film productions. This studio was known as the 

Black Maria

Sun-seeking Sarah

That Box on a Turntable

Magenta Maggie

1 points   

QUESTION 10

A story is a narrative about things that happen, but HOW it happens is known as the 

Plot

Duration

Adaptation

1 points   

QUESTION 11

Which element is NOT required of your weekly essays?

Translated into Klingon

300 words minimum, not including your name, instructor’s name, course number, date, title of essay and works cited page

Saved as YOURLASTNAME_WEEKNUMBER in pdf or doc/docx format

Double spaced

Using Times New Roman Font

Uploaded by Tuesday at 11:59 p.m. in both the assignments tab AND the discussion board

1 points   

QUESTION 12

Graphic, rhythmic, spatial and temportal are functions of 

Editing

Cinematography

Mise en Scene

1 points   

QUESTION 13

Order, duration and frequency are qualities of 

1.

Space

2.

Time

3.

Cause and effect

1 points   

QUESTION 14

From shot to shot, a character’s hair changes length, the amount of liquid in their glass changes levels, a chair in the background appears and disappears. These are examples of errors in 

Continuity

Editing

Style

1 points   

QUESTION 15

Which is NOT a function of Mise en Scene?

Credits

Sound

Props

Costumes

Set Design

Blocking

1 points   

QUESTION 16

In the film Some Like It Hot, when Jerry/Daphne (Jack Lemmon) reveals his true identity to millionaire Osgood Fielding (Joe E. Brown), how does Osgood respond?

“Get outta my boat!”

“Nobody’s perfect.”

“I knew it all along.”

“Really? Me too.”

1 points   

QUESTION 17

Film genres follow patterns of expectations. 
Match the genre with expected elements.

                                                  

Horses, big hats, pistols

                                                  

Tap shoes, catchy tunes, flashy costumes

                                                  

Time travel, outer space, aliens

                                                  

Car chase, hero in peril, physical stunts

A.

Western

B.

Science Fiction

C.

Action Adventure

D.

Musical

1 points   

QUESTION 18

A film’s cinematographer is also known as the

DP – Director of Photography

BB – Best Boy

GG – Gaffer Guy

LM – Lens Master

1 points   

QUESTION 19

At the beginning of the film the protagonist mentions that he is afraid of heights. 
At the end of the film, he must rescue the leading lady by overcoming his fears and scale a tall building.

His fear of heights is an example of 

1.

Flashback

2.

Motif

3.

Chekov’s gun

1 points   

QUESTION 20

A film’s story told out of sequence, beginning with an action scene, followed by a flashback to the conflict that started the fight, and ending with a resolution set far in the future where the hero talks about the fight is a film told 

Non-linear

Infrequently

Chronologically

1 points   

QUESTION 21

The name of the stuntman from the film Stagecoach was 

1.

Portland Potter

2.

Yakima Canutt

3.

Seattle Sutton

1 points (Extra Credit)   

QUESTION 22

In the film Rear Window, we view the plight of the neighbors through Jeff’s reactions. This is an example of the 

Vertov Effect

Dunning-Kruger Effect

Kuleshov Effect

1 points   

QUESTION 23

Director Orson Welles showed his virtuosity with a moving three-and-a-half minute long-take opening shot we viewed in class for the film

Pride of the Yankees

Touch of Evil

Citizen Kane

Rear Window

1 points   

QUESTION 24

Match the correct meaning to the description:

Referential

Explicit

Implicit

Symptomatic

                                                  

A girl dreams of leaving home to escape her troubles. Only after she leaves does she realize how much she loves her family and friends. Nothing she finds elsewhere can replace them.

                                                  

In a society in which human worth is measured by money, the home and family may seem to be the last refuge of human values. This belief is especially strong in times of economic crisis, such as that in the United States in the 1930s.

                                                  

An adolescent who must soon face the adult world yearns for a return to the simplicity of childhood, but she eventually accepts the demands of growing up.

                                                  

During the Depression, a tornado takes a girl from her family’s Kansas farm to the mythical land of Oz. After a series of adventures, including fighting another woman over a pair of shoes, she returns home.

A.

Explicit

B.

Symptomatic

C.

Referential

D.

Implicit

1 points   

QUESTION 25

Scripting, casting and set design are functions of

1.

Production

2.

Pre-production

3.

Post production

1 points   

QUESTION 26

In the film Stagecoach, cinematographer Bert Glennon choses to show characters in the foreground as well as the characters in the background in sharp focus, allowing the viewer to see action happening in both groups. This technique is known as 

Deep Dish

Deep Lighting

Deep Focus

1 points   

QUESTION 27

Zoom, wide angle and fisheye are types of

1.

Camera lenses

2.

Framing

3.

Sporting goods

1 points   

QUESTION 28

Key, fill, frontal, back, top, hard, soft, three-point, low-key and color are descriptive functions of 

Lighting

Camera placement

Cinematography

1 points   

QUESTION 29

“Stagecoach (1939) is the ideal example of the maturity of a style brought to classic perfection. . . . Stagecoach is like a wheel, so perfectly made that it remains in equilibrium on its axis in any position.” Who can this quote be attibuted to?

Film theorist Andre Bazin

Director John Ford

Actor John Wayne

1 points   

QUESTION 30

Narrative, a chain of events linked by cause and effect and occuring in time and space, is another word for 

1.

Story

2.

Script

3.

Treatment

1 points   

QUESTION 31

Romantic, slapstick, screwball, physical, gross-out/bathroom, farce, sex, dark/black and parody are all sub-genres of which film genre?

Documentaries

Comedy

Travelogues

Musicals

Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ??????? ???????

Writing Assignment Help Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

??????? ??????? ????????

????? ???????

??????? ???????? ???????????

College of Administrative and Financial Sciences

Assignment-2

MGT402 – Entrepreneurship and Small Business

Deadline: 20/11/2021 @ 23:59

Course Name: Entrepreneurship and Small Business

Student’s Name:

Course Code: – MGT 402

Student’s ID Number:

Semester: I

CRN:

Academic Year: 1443/1444 H

For Instructor’s Use only

Instructor’s Name:

Students’ Grade: Marks Obtained/Out of

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Read carefully Grading Rubric below for specific criteria: 0-5 Marks

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Entrepreneurship and Small Business

ASSIGNMENT -2

Submission Date by students: Before the end of Week- 11th

Place of Submission: Students Grade Centre

Weight: 05 Marks

Learning Outcome:

Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8).

Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

Assignment Workload:

This assignment is an individual assignment.

Start-up Business Plan

Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).

Please, think and share information on the following items:

4. Marketing Plan

a. Market Research- Why? (1 Mark)

b. Market Research- How? Primary or Secondary Data? (1 Mark)

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all?important sales projection. (3 Marks)

Product

• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.

• Demographics

• Customer relationships: How do customers want to interact with the business?

Competition

• What products and companies will compete with you?

• How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.

• How is your target market solving their problem today? Are there alternatives or substitutes in the market?

• Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?

• What will be your promotional budget?

Distribution Channels

•How do you sell your products or services?

•What are the costs associated with distribution?

Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ??????? ???????

Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

??????? ??????? ????????

????? ???????

??????? ???????? ???????????

College of Administrative and Financial Sciences

Assignment-2

MGT402 – Entrepreneurship and Small Business

Deadline: 20/11/2021 @ 23:59

Course Name: Entrepreneurship and Small Business

Student’s Name:

Course Code: – MGT 402

Student’s ID Number:

Semester: I

CRN:

Academic Year: 1443/1444 H

For Instructor’s Use only

Instructor’s Name:

Students’ Grade: Marks Obtained/Out of

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Read carefully Grading Rubric below for specific criteria: 0-5 Marks

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Entrepreneurship and Small Business

ASSIGNMENT -2

Submission Date by students: Before the end of Week- 11th

Place of Submission: Students Grade Centre

Weight: 05 Marks

Learning Outcome:

Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8).

Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

Assignment Workload:

This assignment is an individual assignment.

Start-up Business Plan

Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).

Please, think and share information on the following items:

4. Marketing Plan

a. Market Research- Why? (1 Mark)

b. Market Research- How? Primary or Secondary Data? (1 Mark)

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all?important sales projection. (3 Marks)

Product

• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.

• Demographics

• Customer relationships: How do customers want to interact with the business?

Competition

• What products and companies will compete with you?

• How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.

• How is your target market solving their problem today? Are there alternatives or substitutes in the market?

• Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?

• What will be your promotional budget?

Distribution Channels

•How do you sell your products or services?

•What are the costs associated with distribution?

Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ??????? ???????

Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

??????? ??????? ????????

????? ???????

??????? ???????? ???????????

College of Administrative and Financial Sciences

Assignment-2

MGT402 – Entrepreneurship and Small Business

Deadline: 20/11/2021 @ 23:59

Course Name: Entrepreneurship and Small Business

Student’s Name:

Course Code: – MGT 402

Student’s ID Number:

Semester: I

CRN:

Academic Year: 1443/1444 H

For Instructor’s Use only

Instructor’s Name:

Students’ Grade: Marks Obtained/Out of

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Read carefully Grading Rubric below for specific criteria: 0-5 Marks

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Entrepreneurship and Small Business

ASSIGNMENT -2

Submission Date by students: Before the end of Week- 11th

Place of Submission: Students Grade Centre

Weight: 05 Marks

Learning Outcome:

Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8).

Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

Assignment Workload:

This assignment is an individual assignment.

Start-up Business Plan

Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).

Please, think and share information on the following items:

4. Marketing Plan

a. Market Research- Why? (1 Mark)

b. Market Research- How? Primary or Secondary Data? (1 Mark)

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all?important sales projection. (3 Marks)

Product

• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.

• Demographics

• Customer relationships: How do customers want to interact with the business?

Competition

• What products and companies will compete with you?

• How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.

• How is your target market solving their problem today? Are there alternatives or substitutes in the market?

• Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?

• What will be your promotional budget?

Distribution Channels

•How do you sell your products or services?

•What are the costs associated with distribution?

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