Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية الإلكترونية
College of Administrative and Financial Sciences
Assignment-2
MGT402 – Entrepreneurship and Small Business
Deadline: 20/11/2021 @ 23:59
Course Name: Entrepreneurship and Small Business
Student’s Name:
Course Code: – MGT 402
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1443/1444 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Read carefully Grading Rubric below for specific criteria: 0-5 Marks
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Entrepreneurship and Small Business
ASSIGNMENT -2
Submission Date by students: Before the end of Week- 11th
Place of Submission: Students Grade Centre
Weight: 05 Marks
Learning Outcome:
Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8).
Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).
Please, think and share information on the following items:
4. Marketing Plan
a. Market Research- Why? (1 Mark)
b. Market Research- How? Primary or Secondary Data? (1 Mark)
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks)
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.
• Demographics
• Customer relationships: How do customers want to interact with the business?
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.
• How is your target market solving their problem today? Are there alternatives or substitutes in the market?
• Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
•How do you sell your products or services?
•What are the costs associated with distribution?[supanova_question]
QUESTION 1 Pan, tilt, track, dolly and crane are types of Mobile
QUESTION 1
Pan, tilt, track, dolly and crane are types of
Mobile framing
Zoom techniques
Dance moves
Editing
1 points
QUESTION 2
When editing the chase scene in Stagecoach, director John Ford used shots from both the left and right sides of the coach. When Ringo Kid leaped from the coach to the horses, we could have assumed that the coach swiveled to face the opposite direction. Ford broke the 180 degree rule of continutity editing, otherwise known as
Facing the Music
Crossing the Axis
Walking the Plank
1 points
QUESTION 3
Editing, scoring and special effects are functions of
Post production
Pre production
Production
1 points
QUESTION 4
Which film was NOT nominated for the Academy Award for Best Production of 1939?
1.
The Wizard of Oz
2.
Stagecoach
3.
Citizen Kane
4.
Dark Victory
5.
Gone with the Wind
6.
Love Affair
7.
Of Mice and Men
1 points
QUESTION 5
The film shows us a storyline, then cuts to another storyline going on at the same time, then returns to the original storyline. This is an example of
Frequency
Verticalism
Parallelism
1 points
QUESTION 6
Two early French filmmakers we studied are
1.
Muybridge and Edison
2.
Lumiere and Melies
3.
Scorsese and Spielberg
4.
Denuve and Bardot
1 points
QUESTION 7
In the film Rear Window, we see Jeff’s neighbors through his gaze, even through a pair of binoculars. In film terms, we are seeing the action from Jeff’s
Epiphany of Voyeurism (EOV)
Point of View (POV)
Sport Utiltity Vehicle (SUV)
Subjective Observer Vision (SOV)
1 points
QUESTION 8
Wes Anderson’s films are known for quirky music, bright colors and centered framing. These are marks of a director’s
1.
Style
2.
Functions
3.
Omniscience
1 points
QUESTION 9
Thomas Edison built a film studio that rotated on a turntable to capture the sun to light his film productions. This studio was known as the
Black Maria
Sun-seeking Sarah
That Box on a Turntable
Magenta Maggie
1 points
QUESTION 10
A story is a narrative about things that happen, but HOW it happens is known as the
Plot
Duration
Adaptation
1 points
QUESTION 11
Which element is NOT required of your weekly essays?
Translated into Klingon
300 words minimum, not including your name, instructor’s name, course number, date, title of essay and works cited page
Saved as YOURLASTNAME_WEEKNUMBER in pdf or doc/docx format
Double spaced
Using Times New Roman Font
Uploaded by Tuesday at 11:59 p.m. in both the assignments tab AND the discussion board
1 points
QUESTION 12
Graphic, rhythmic, spatial and temportal are functions of
Editing
Cinematography
Mise en Scene
1 points
QUESTION 13
Order, duration and frequency are qualities of
1.
Space
2.
Time
3.
Cause and effect
1 points
QUESTION 14
From shot to shot, a character’s hair changes length, the amount of liquid in their glass changes levels, a chair in the background appears and disappears. These are examples of errors in
Continuity
Editing
Style
1 points
QUESTION 15
Which is NOT a function of Mise en Scene?
Credits
Sound
Props
Costumes
Set Design
Blocking
1 points
QUESTION 16
In the film Some Like It Hot, when Jerry/Daphne (Jack Lemmon) reveals his true identity to millionaire Osgood Fielding (Joe E. Brown), how does Osgood respond?
“Get outta my boat!”
“Nobody’s perfect.”
“I knew it all along.”
“Really? Me too.”
1 points
QUESTION 17
Film genres follow patterns of expectations.
Match the genre with expected elements.
Horses, big hats, pistols
Tap shoes, catchy tunes, flashy costumes
Time travel, outer space, aliens
Car chase, hero in peril, physical stunts
A.
Western
B.
Science Fiction
C.
Action Adventure
D.
Musical
1 points
QUESTION 18
A film’s cinematographer is also known as the
DP – Director of Photography
BB – Best Boy
GG – Gaffer Guy
LM – Lens Master
1 points
QUESTION 19
At the beginning of the film the protagonist mentions that he is afraid of heights.
At the end of the film, he must rescue the leading lady by overcoming his fears and scale a tall building.
His fear of heights is an example of
1.
Flashback
2.
Motif
3.
Chekov’s gun
1 points
QUESTION 20
A film’s story told out of sequence, beginning with an action scene, followed by a flashback to the conflict that started the fight, and ending with a resolution set far in the future where the hero talks about the fight is a film told
Non-linear
Infrequently
Chronologically
1 points
QUESTION 21
The name of the stuntman from the film Stagecoach was
1.
Portland Potter
2.
Yakima Canutt
3.
Seattle Sutton
1 points (Extra Credit)
QUESTION 22
In the film Rear Window, we view the plight of the neighbors through Jeff’s reactions. This is an example of the
Vertov Effect
Dunning-Kruger Effect
Kuleshov Effect
1 points
QUESTION 23
Director Orson Welles showed his virtuosity with a moving three-and-a-half minute long-take opening shot we viewed in class for the film
Pride of the Yankees
Touch of Evil
Citizen Kane
Rear Window
1 points
QUESTION 24
Match the correct meaning to the description:
Referential
Explicit
Implicit
Symptomatic
A girl dreams of leaving home to escape her troubles. Only after she leaves does she realize how much she loves her family and friends. Nothing she finds elsewhere can replace them.
In a society in which human worth is measured by money, the home and family may seem to be the last refuge of human values. This belief is especially strong in times of economic crisis, such as that in the United States in the 1930s.
An adolescent who must soon face the adult world yearns for a return to the simplicity of childhood, but she eventually accepts the demands of growing up.
During the Depression, a tornado takes a girl from her family’s Kansas farm to the mythical land of Oz. After a series of adventures, including fighting another woman over a pair of shoes, she returns home.
A.
Explicit
B.
Symptomatic
C.
Referential
D.
Implicit
1 points
QUESTION 25
Scripting, casting and set design are functions of
1.
Production
2.
Pre-production
3.
Post production
1 points
QUESTION 26
In the film Stagecoach, cinematographer Bert Glennon choses to show characters in the foreground as well as the characters in the background in sharp focus, allowing the viewer to see action happening in both groups. This technique is known as
Deep Dish
Deep Lighting
Deep Focus
1 points
QUESTION 27
Zoom, wide angle and fisheye are types of
1.
Camera lenses
2.
Framing
3.
Sporting goods
1 points
QUESTION 28
Key, fill, frontal, back, top, hard, soft, three-point, low-key and color are descriptive functions of
Lighting
Camera placement
Cinematography
1 points
QUESTION 29
“Stagecoach (1939) is the ideal example of the maturity of a style brought to classic perfection. . . . Stagecoach is like a wheel, so perfectly made that it remains in equilibrium on its axis in any position.” Who can this quote be attibuted to?
Film theorist Andre Bazin
Director John Ford
Actor John Wayne
1 points
QUESTION 30
Narrative, a chain of events linked by cause and effect and occuring in time and space, is another word for
1.
Story
2.
Script
3.
Treatment
1 points
QUESTION 31
Romantic, slapstick, screwball, physical, gross-out/bathroom, farce, sex, dark/black and parody are all sub-genres of which film genre?
Documentaries
Comedy
Travelogues
Musicals[supanova_question]
QUESTION 1 Pan, tilt, track, dolly and crane are types of Mobile
QUESTION 1
Pan, tilt, track, dolly and crane are types of
Mobile framing
Zoom techniques
Dance moves
Editing
1 points
QUESTION 2
When editing the chase scene in Stagecoach, director John Ford used shots from both the left and right sides of the coach. When Ringo Kid leaped from the coach to the horses, we could have assumed that the coach swiveled to face the opposite direction. Ford broke the 180 degree rule of continutity editing, otherwise known as
Facing the Music
Crossing the Axis
Walking the Plank
1 points
QUESTION 3
Editing, scoring and special effects are functions of
Post production
Pre production
Production
1 points
QUESTION 4
Which film was NOT nominated for the Academy Award for Best Production of 1939?
1.
The Wizard of Oz
2.
Stagecoach
3.
Citizen Kane
4.
Dark Victory
5.
Gone with the Wind
6.
Love Affair
7.
Of Mice and Men
1 points
QUESTION 5
The film shows us a storyline, then cuts to another storyline going on at the same time, then returns to the original storyline. This is an example of
Frequency
Verticalism
Parallelism
1 points
QUESTION 6
Two early French filmmakers we studied are
1.
Muybridge and Edison
2.
Lumiere and Melies
3.
Scorsese and Spielberg
4.
Denuve and Bardot
1 points
QUESTION 7
In the film Rear Window, we see Jeff’s neighbors through his gaze, even through a pair of binoculars. In film terms, we are seeing the action from Jeff’s
Epiphany of Voyeurism (EOV)
Point of View (POV)
Sport Utiltity Vehicle (SUV)
Subjective Observer Vision (SOV)
1 points
QUESTION 8
Wes Anderson’s films are known for quirky music, bright colors and centered framing. These are marks of a director’s
1.
Style
2.
Functions
3.
Omniscience
1 points
QUESTION 9
Thomas Edison built a film studio that rotated on a turntable to capture the sun to light his film productions. This studio was known as the
Black Maria
Sun-seeking Sarah
That Box on a Turntable
Magenta Maggie
1 points
QUESTION 10
A story is a narrative about things that happen, but HOW it happens is known as the
Plot
Duration
Adaptation
1 points
QUESTION 11
Which element is NOT required of your weekly essays?
Translated into Klingon
300 words minimum, not including your name, instructor’s name, course number, date, title of essay and works cited page
Saved as YOURLASTNAME_WEEKNUMBER in pdf or doc/docx format
Double spaced
Using Times New Roman Font
Uploaded by Tuesday at 11:59 p.m. in both the assignments tab AND the discussion board
1 points
QUESTION 12
Graphic, rhythmic, spatial and temportal are functions of
Editing
Cinematography
Mise en Scene
1 points
QUESTION 13
Order, duration and frequency are qualities of
1.
Space
2.
Time
3.
Cause and effect
1 points
QUESTION 14
From shot to shot, a character’s hair changes length, the amount of liquid in their glass changes levels, a chair in the background appears and disappears. These are examples of errors in
Continuity
Editing
Style
1 points
QUESTION 15
Which is NOT a function of Mise en Scene?
Credits
Sound
Props
Costumes
Set Design
Blocking
1 points
QUESTION 16
In the film Some Like It Hot, when Jerry/Daphne (Jack Lemmon) reveals his true identity to millionaire Osgood Fielding (Joe E. Brown), how does Osgood respond?
“Get outta my boat!”
“Nobody’s perfect.”
“I knew it all along.”
“Really? Me too.”
1 points
QUESTION 17
Film genres follow patterns of expectations.
Match the genre with expected elements.
Horses, big hats, pistols
Tap shoes, catchy tunes, flashy costumes
Time travel, outer space, aliens
Car chase, hero in peril, physical stunts
A.
Western
B.
Science Fiction
C.
Action Adventure
D.
Musical
1 points
QUESTION 18
A film’s cinematographer is also known as the
DP – Director of Photography
BB – Best Boy
GG – Gaffer Guy
LM – Lens Master
1 points
QUESTION 19
At the beginning of the film the protagonist mentions that he is afraid of heights.
At the end of the film, he must rescue the leading lady by overcoming his fears and scale a tall building.
His fear of heights is an example of
1.
Flashback
2.
Motif
3.
Chekov’s gun
1 points
QUESTION 20
A film’s story told out of sequence, beginning with an action scene, followed by a flashback to the conflict that started the fight, and ending with a resolution set far in the future where the hero talks about the fight is a film told
Non-linear
Infrequently
Chronologically
1 points
QUESTION 21
The name of the stuntman from the film Stagecoach was
1.
Portland Potter
2.
Yakima Canutt
3.
Seattle Sutton
1 points (Extra Credit)
QUESTION 22
In the film Rear Window, we view the plight of the neighbors through Jeff’s reactions. This is an example of the
Vertov Effect
Dunning-Kruger Effect
Kuleshov Effect
1 points
QUESTION 23
Director Orson Welles showed his virtuosity with a moving three-and-a-half minute long-take opening shot we viewed in class for the film
Pride of the Yankees
Touch of Evil
Citizen Kane
Rear Window
1 points
QUESTION 24
Match the correct meaning to the description:
Referential
Explicit
Implicit
Symptomatic
A girl dreams of leaving home to escape her troubles. Only after she leaves does she realize how much she loves her family and friends. Nothing she finds elsewhere can replace them.
In a society in which human worth is measured by money, the home and family may seem to be the last refuge of human values. This belief is especially strong in times of economic crisis, such as that in the United States in the 1930s.
An adolescent who must soon face the adult world yearns for a return to the simplicity of childhood, but she eventually accepts the demands of growing up.
During the Depression, a tornado takes a girl from her family’s Kansas farm to the mythical land of Oz. After a series of adventures, including fighting another woman over a pair of shoes, she returns home.
A.
Explicit
B.
Symptomatic
C.
Referential
D.
Implicit
1 points
QUESTION 25
Scripting, casting and set design are functions of
1.
Production
2.
Pre-production
3.
Post production
1 points
QUESTION 26
In the film Stagecoach, cinematographer Bert Glennon choses to show characters in the foreground as well as the characters in the background in sharp focus, allowing the viewer to see action happening in both groups. This technique is known as
Deep Dish
Deep Lighting
Deep Focus
1 points
QUESTION 27
Zoom, wide angle and fisheye are types of
1.
Camera lenses
2.
Framing
3.
Sporting goods
1 points
QUESTION 28
Key, fill, frontal, back, top, hard, soft, three-point, low-key and color are descriptive functions of
Lighting
Camera placement
Cinematography
1 points
QUESTION 29
“Stagecoach (1939) is the ideal example of the maturity of a style brought to classic perfection. . . . Stagecoach is like a wheel, so perfectly made that it remains in equilibrium on its axis in any position.” Who can this quote be attibuted to?
Film theorist Andre Bazin
Director John Ford
Actor John Wayne
1 points
QUESTION 30
Narrative, a chain of events linked by cause and effect and occuring in time and space, is another word for
1.
Story
2.
Script
3.
Treatment
1 points
QUESTION 31
Romantic, slapstick, screwball, physical, gross-out/bathroom, farce, sex, dark/black and parody are all sub-genres of which film genre?
Documentaries
Comedy
Travelogues
Musicals[supanova_question]
Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ??????? ???????
Writing Assignment Help Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
??????? ??????? ????????
????? ???????
??????? ???????? ???????????
College of Administrative and Financial Sciences
Assignment-2
MGT402 – Entrepreneurship and Small Business
Deadline: 20/11/2021 @ 23:59
Course Name: Entrepreneurship and Small Business
Student’s Name:
Course Code: – MGT 402
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1443/1444 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Read carefully Grading Rubric below for specific criteria: 0-5 Marks
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Entrepreneurship and Small Business
ASSIGNMENT -2
Submission Date by students: Before the end of Week- 11th
Place of Submission: Students Grade Centre
Weight: 05 Marks
Learning Outcome:
Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8).
Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).
Please, think and share information on the following items:
4. Marketing Plan
a. Market Research- Why? (1 Mark)
b. Market Research- How? Primary or Secondary Data? (1 Mark)
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all?important sales projection. (3 Marks)
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.
• Demographics
• Customer relationships: How do customers want to interact with the business?
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.
• How is your target market solving their problem today? Are there alternatives or substitutes in the market?
• Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
•How do you sell your products or services?
•What are the costs associated with distribution? [supanova_question]
Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ??????? ???????
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
??????? ??????? ????????
????? ???????
??????? ???????? ???????????
College of Administrative and Financial Sciences
Assignment-2
MGT402 – Entrepreneurship and Small Business
Deadline: 20/11/2021 @ 23:59
Course Name: Entrepreneurship and Small Business
Student’s Name:
Course Code: – MGT 402
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1443/1444 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Read carefully Grading Rubric below for specific criteria: 0-5 Marks
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Entrepreneurship and Small Business
ASSIGNMENT -2
Submission Date by students: Before the end of Week- 11th
Place of Submission: Students Grade Centre
Weight: 05 Marks
Learning Outcome:
Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8).
Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).
Please, think and share information on the following items:
4. Marketing Plan
a. Market Research- Why? (1 Mark)
b. Market Research- How? Primary or Secondary Data? (1 Mark)
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all?important sales projection. (3 Marks)
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.
• Demographics
• Customer relationships: How do customers want to interact with the business?
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.
• How is your target market solving their problem today? Are there alternatives or substitutes in the market?
• Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
•How do you sell your products or services?
•What are the costs associated with distribution?[supanova_question]
Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ??????? ???????
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
??????? ??????? ????????
????? ???????
??????? ???????? ???????????
College of Administrative and Financial Sciences
Assignment-2
MGT402 – Entrepreneurship and Small Business
Deadline: 20/11/2021 @ 23:59
Course Name: Entrepreneurship and Small Business
Student’s Name:
Course Code: – MGT 402
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1443/1444 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Read carefully Grading Rubric below for specific criteria: 0-5 Marks
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Entrepreneurship and Small Business
ASSIGNMENT -2
Submission Date by students: Before the end of Week- 11th
Place of Submission: Students Grade Centre
Weight: 05 Marks
Learning Outcome:
Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8).
Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).
Please, think and share information on the following items:
4. Marketing Plan
a. Market Research- Why? (1 Mark)
b. Market Research- How? Primary or Secondary Data? (1 Mark)
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all?important sales projection. (3 Marks)
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.
• Demographics
• Customer relationships: How do customers want to interact with the business?
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.
• How is your target market solving their problem today? Are there alternatives or substitutes in the market?
• Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
•How do you sell your products or services?
•What are the costs associated with distribution?[supanova_question]