Correctional Facility Design Project Assignment: Be creative! Create a “utopian” correctional facility

Volkswagen’s Drive to Become the World’s Top Automaker Volkswagen Group, Europe’s largest

Volkswagen’s Drive to Become the World’s Top Automaker

Volkswagen Group, Europe’s largest automaker, is accelerating toward its goal of passing Toyota to become the world’s largest automaker by 2018. Based in Wolfsburg, Germany, Volkswagen has introduced many distinctively styled vehicles over the years, including the Beetle, which was recently redesigned and relaunched in North America amid a flurry of multimedia marketing communications.

The latest Beetle model lacks the bud vase that graced the dashboard of the previous model, a small but noticeable change that may steer consumers away from the idea that the Beetle is a “chick car.” Another pointed hint about the target market: Ads with the headline “It’s a boy” over an image of the redesigned Beetle. A third clue is a new emphasis on sleek styling and powerful performance, as evidenced by the campaign’s tagline: “That’s the power of German engineering.”

Overall, however, Volkswagen wants to give consumers a good feeling about its cars. One TV commercial showed a 30-ish man driving around town in the new black Beetle. As he sits at red lights or inches ahead in traffic, he gets friendly hand-slaps from a pedestrian, a truck driver, a police officer on horseback, a construction worker, and a group of cyclists, all to the toe-tapping tune of “The Clapping Song.” Why the focus on friendly reactions? Eric Wilson, Volkswagen of America’s marketing communications manager, observes that the Beetle is “the world’s most iconic car, and when people see it, they smile, they connect with the driver, and the driver connects with them.”

When the redesigned Beetle was introduced in Canada, Volkswagen invited consumers to download a free app that activates special on-screen digital animation when the phone is pointed at billboards and transit poster ads around Toronto, Montreal, and Vancouver. Brought to life on the smartphone screen, the Beetle seems to roar from one billboard to another and race through tunnels on the transit ads. The company used messages on YouTube and in other social media to build awareness and engage consumers in the animated ads. Here, Volkswagen wanted to emphasize the Beetle’s more aggressive personality and performance, to distinguish it from the cute Beetles of the past.

To introduce its new Passat model, Volkswagen posted an online preview of a clever 60-second commercial that gained millions of YouTube views and thousands of Twitter comments days before its network television Super Bowl debut. In “The Force,” a youngster in a Darth Vader costume prowls the house trying in vain to use the force to do something to his dog, his sister’s doll, a sandwich, and other things. When his father’s new Passat coasts to a stop in the driveway, the child rushes past dad and tries to use the force on the car. After a moment, the car roars to life, and its headlights illuminate a surprised and delighted Darth. Then the audience gets a glimpse of dad, out of sight in the kitchen, smiling as he holds up his keychain and presses the Passat’s remote starter.

This feel-good commercial had already gone viral before the Super Bowl kickoff, capturing upwards of 10 million YouTube views (it is now over 60 million views). As the game progressed, social media sites buzzed with positive reactions to “The Force.” The commercial, among the most popular and critically acclaimed of all the Super Bowl ads, continued to draw online views and reinforce the Passat’s family-friendly image for many months.

Volkswagen’s sales are up, but it still faces a number of challenges in its drive to the top, including competition from other global automakers, economic uncertainty in numerous markets, and relatively tepid demand for new cars as many consumers keep the brakes on personal spending. But when consumers are thinking about a new car, Volkswagen wants them to have positive thoughts and feelings about its cars

CASE QUESTIONS

What is Volkswagen doing to change consumers’ beliefs and evaluations of its cars or encourage them to add new beliefs about its cars? Explain your answer.

What message characteristics are particularly important to Volkswagen’s ability to try to influence consumers’ affective attitudes toward its cars?

How is Volkswagen applying the principle of emotional contagion in its marketing communications?

Describe how Volkswagen employs the utilitarian dimension, the hedonic dimension, and the arousal of curiosity to influence consumers’ attitudes toward its ads. Which do you think is most important in this product category, and why?

Contemporary Issue Position Essay Choose a case from the AMA Journal of

Contemporary Issue Position Essay

Choose a case from the AMA Journal of Ethics Case Index (Links to an external site.) and take a position. For this assignment you will evaluate the ethical arguments for or against the issue. Identify the potential legal arguments (consider current federal guidelines), indicate any potential professional code conflicts you foresee, and support your position with an explanation of your own ethical/moral foundation.

In your 2-3 page paper:

Identify the issue and state your ethical position.

How might this scenario play out or impact you in your role as a nurse practitioner?

Defend your position with legal, ethical, and professional evidence.

As part of your position, propose strategies and solutions for addressing the issues.

What other ethical issues does this case bring to light, if any?

Support your position with at least one scholarly source (it may be your text). Be sure to cite the article you choose, use APA format, and include a title page and reference page.

Concept Map Template Instructions You may use the template on the following

Writing Assignment Help Concept Map Template

Instructions

You may use the template on the following page to help you complete your Evidence-Based Patient-Centered Concept Map assessment. The template has been created to mirror the formatting of the draft concept map from the Evidence-Based Patient-Centered Care media piece.

To get started, you can copy and paste the information you exported into a Microsoft Word document from the media piece.

Remember to change the title of the diamonds currently labeled “[Other]” to a title that accurately reflects the category of information in the diamond.

Remember to insert APA style, in-text citations where appropriate.

Add additional items and connections as appropriate to fully develop your concept map.

You are not required to use this template. You may use a different template or tool.

If you encounter accessibility issues while working with this template, please contact your instructor for assistance and possible alternatives.

Most Urgent Nursing Diagnosis

Most Urgent Nursing Diagnosis

Nursing Diagnosis 2

Nursing Diagnosis 2

Nursing Diagnosis 3

Nursing Diagnosis 3

Patient Info

Patient Info

Treatment

Treatment

[Other]

[Other]

Outcomes

Outcomes

Treatment

Treatment

[Other]

[Other]

Outcomes

Outcomes

Treatment

Treatment

[Other]

[Other]

Outcomes

Outcomes

2

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Volkswagen’s Drive to Become the World’s Top Automaker Volkswagen Group, Europe’s largest

Volkswagen’s Drive to Become the World’s Top Automaker

Volkswagen Group, Europe’s largest automaker, is accelerating toward its goal of passing Toyota to become the world’s largest automaker by 2018. Based in Wolfsburg, Germany, Volkswagen has introduced many distinctively styled vehicles over the years, including the Beetle, which was recently redesigned and relaunched in North America amid a flurry of multimedia marketing communications.

The latest Beetle model lacks the bud vase that graced the dashboard of the previous model, a small but noticeable change that may steer consumers away from the idea that the Beetle is a “chick car.” Another pointed hint about the target market: Ads with the headline “It’s a boy” over an image of the redesigned Beetle. A third clue is a new emphasis on sleek styling and powerful performance, as evidenced by the campaign’s tagline: “That’s the power of German engineering.”

Overall, however, Volkswagen wants to give consumers a good feeling about its cars. One TV commercial showed a 30-ish man driving around town in the new black Beetle. As he sits at red lights or inches ahead in traffic, he gets friendly hand-slaps from a pedestrian, a truck driver, a police officer on horseback, a construction worker, and a group of cyclists, all to the toe-tapping tune of “The Clapping Song.” Why the focus on friendly reactions? Eric Wilson, Volkswagen of America’s marketing communications manager, observes that the Beetle is “the world’s most iconic car, and when people see it, they smile, they connect with the driver, and the driver connects with them.”

When the redesigned Beetle was introduced in Canada, Volkswagen invited consumers to download a free app that activates special on-screen digital animation when the phone is pointed at billboards and transit poster ads around Toronto, Montreal, and Vancouver. Brought to life on the smartphone screen, the Beetle seems to roar from one billboard to another and race through tunnels on the transit ads. The company used messages on YouTube and in other social media to build awareness and engage consumers in the animated ads. Here, Volkswagen wanted to emphasize the Beetle’s more aggressive personality and performance, to distinguish it from the cute Beetles of the past.

To introduce its new Passat model, Volkswagen posted an online preview of a clever 60-second commercial that gained millions of YouTube views and thousands of Twitter comments days before its network television Super Bowl debut. In “The Force,” a youngster in a Darth Vader costume prowls the house trying in vain to use the force to do something to his dog, his sister’s doll, a sandwich, and other things. When his father’s new Passat coasts to a stop in the driveway, the child rushes past dad and tries to use the force on the car. After a moment, the car roars to life, and its headlights illuminate a surprised and delighted Darth. Then the audience gets a glimpse of dad, out of sight in the kitchen, smiling as he holds up his keychain and presses the Passat’s remote starter.

This feel-good commercial had already gone viral before the Super Bowl kickoff, capturing upwards of 10 million YouTube views (it is now over 60 million views). As the game progressed, social media sites buzzed with positive reactions to “The Force.” The commercial, among the most popular and critically acclaimed of all the Super Bowl ads, continued to draw online views and reinforce the Passat’s family-friendly image for many months.

Volkswagen’s sales are up, but it still faces a number of challenges in its drive to the top, including competition from other global automakers, economic uncertainty in numerous markets, and relatively tepid demand for new cars as many consumers keep the brakes on personal spending. But when consumers are thinking about a new car, Volkswagen wants them to have positive thoughts and feelings about its cars

CASE QUESTIONS

What is Volkswagen doing to change consumers’ beliefs and evaluations of its cars or encourage them to add new beliefs about its cars? Explain your answer.

What message characteristics are particularly important to Volkswagen’s ability to try to influence consumers’ affective attitudes toward its cars?

How is Volkswagen applying the principle of emotional contagion in its marketing communications?

Describe how Volkswagen employs the utilitarian dimension, the hedonic dimension, and the arousal of curiosity to influence consumers’ attitudes toward its ads. Which do you think is most important in this product category, and why?

Running head: 2.3 – CASE ANALYSIS: FUNDING THE RAILROADS 1 2 2.3

Running head: 2.3 – CASE ANALYSIS: FUNDING THE RAILROADS 1

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2.3 – CASE ANALYSIS: FUNDING THE RAILROADS

2.3 – Case Analysis: Funding the Railroads

Ellen A.

2.3 – Case Analysis: Funding the Railroads

I. Summary

The speculative benefits of a transcontinental railroad were easy enough to articulate: there was fertile land out west for migrants to farm, gold and silver to be mined in California, and of course it was a matter of national pride (Ambrose, 2000). According to Ambrose (2000), the whole country was clamoring for it to be done, yet few were crazy enough to invest as “the risks of financial failure and ruin were huge” (Union Pacific, n.d. para. 3). Ultimately, funding was provided by the United States government via the Pacific Railroad Act of 1862, “mostly in the form of land grants to the railroads; the railroads would sell the unused land to fund the construction” (Ambrose, 2000, p. 47). Much of the land was all but worthless at the time, but it was assumedthat as transportation cost were reduced, the land would become more valuable (Garrison & Levinson, 2014;Ambrose, 2000).

II. Problem

The problem is multifaceted. Unfortunately for the railroad companies, they could not sell most of the land until after the railroad was built, and they could not build the railroad without the proceeds of the land sales (Ambrose, 2000). Some relief came with the Pacific Railroad Act of 1864 which doubled land grants and (more importantly) provided the ability to borrow against the land grants by issuing bonds (Union Pacific, n.d.). However, even with doubled bonds and the ability to borrow against them, the transcontinental railroad had major financing difficulties (Ambrose, 2000; Union Pacific, n.d.).

On the other hand, Illinois representative E.B. Washburn (as quoted in Ambrose, 2000) called the 1864 bill “the most monstrous and flagrant attempt to overreach the government and the people…” (p. 94), charging that the Wall Street elites pushing for funding were only out to profit off the public (Ambrose, 2000). Eglin Air Force Base Archaeologist Benjamin Aubuchon (personal communication, August 17, 2016) affirms that while the Pacific Railroad Acts were instrumental in building the transcontinental railroad, many railroad corporations in the Southeastern U.S. were formed with no intention of following through. In Northwest Florida, the timber-rich land was usually promptly sold for lumber (or turpentine operations in the early 1900s) as soon as it was acquired, whereupon shareholders pocketed the profits as corporations went bankrupt, abandoning the vast majority of the proposed railways (B. Aubuchon, personal communication, August 17, 2016).

III. Significance of the Problem

While the public was eager to see the transcontinental line built, putting taxpayer’s money behind the project was out of the question (Ambrose, 2000). Offering land grants was seen as a way to fund construction with little public risk, but some felt that this was still too much government meddling. Ultimately, those who acted in good faith by attempting to actually build the proposed railroads had extreme difficulty funding the construction, with many risking family fortunes and going deep into personal debt (Ambrose, 2000; Union Pacific, n.d.). Yet others took the public land without providing anything of value in return.

IV. Development of Alternative Actions

Alternative Action 1.The U.S. government could have abstained from providing financial assistance and allowed free market forces alone to drive development.

Advantages. This alternative would have eliminated the risk of Robber-Baron types betraying the public trust.

Disadvantages.Honest entrepreneurs were scarcely able to fund the rails west even with the Pacific Railroad Acts. While the railroad certainly would have been built at some point, it would have taken decades longer as it moved incrementally across the nation.

Alternative Action 2.The U.S. government could have limited the number of lines funded. For example, companies could have bid on one or two lines to California, and maybe one north-south line. The bidding could have been for the whole line or in sections. More generous land grants would have better facilitated developmentand these would be feasible as total lands granted would be drastically reduced.

Advantages. This alternative would have served to satisfy publicdemand with reduced risk of Robber-Barrontypesbetraying public trust. Furthermore, lines could be privately fundedoff of the first lines as demand called for it.

Disadvantages.While the distance to California would be crossed more quickly, privately funded lines with no land grants would have taken longer to spread. Limiting the number of companies funded could prompt charges of government favoritism.

V. Recommendation

The demand for a transcontinental railroad was clear. It is reasonable to assume a majority of entrepreneurs will strive to maximize profits by satisfying demand. Therefore, publiclyfunding only the lines for which there was very clear public demand coupled with private refusal to invest would have ensured that funds were used for their intended purposes.For example, if there had been great demand for railroads in Northwest Florida, entrepreneurs who received the land grants to build would have been foolish to simply sell the land and back out. This makes Alternative Action 2 the superior solution to the transcontinental railroad funding problem.

References

Ambrose, S. E. (2000). Nothing like it in the world. New York, NY: Simon & Schuster.

Garrison, W. L., & Levinson, D. M. (2014). The transportation experience (2nd ed.). New York, NY: Oxford University Press.

Union Pacific. (n.d.). Financing. Retrieved from http://www.up.com/aboutup/history/overview/financing/index.htm

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