See attachments*
[supanova_question]
Coke and Pepsi offer products that are close substitutes. How do
Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products?
Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market.
How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha?[supanova_question]
CSR (Corporate Social Responsibility) policies
Marketing Assignment Help GAP. Inc’s CSR (Corporate Social Responsibility) policies – 1. Identify the GAP business policies that confirms their responsibility to act ethically – usually by following government regulations as well as their own company’s mission/vision statements (please include this). 2. These policies identify how the retailer conducts their day to day business (transparency) and should be measured for performance adherence – 3. What kind of ISO Certifications do they have? 4. What they have done in the past. 5. Identify how these policies might impact their customer’s loyalty and brand/retailer value as well as your opinion/analysis of these policies.
Make sure that all articles are current – no more than 6 months old[supanova_question]
Reflective task Information Essay
Written reflective essay (3 pages)
Collecting your raw data
Within your weekly Canvas modules, starting in week “O”, you are asked to reflect (think) about your current understanding and also what you have learned. In most weeks this will happen twice:
Once at the end of the module – to capture your understanding directly after learning the new material, and
Again at the beginning of the next module, to capture any further thoughts that may have occurred to you due to your workshop, peer discussions or simply the passage of time.
These reflections are not marked, but their timely completion does feed into your participation mark (Task 3a).
Writing your reflective essay
Towards the end of the semester you can start to look at constructing your reflective essay.
Using your weekly reflections as raw data, think about how your understanding of marketing has evolved. Can you identify three illuminating moments that really advanced your understanding?
Using these 3 moments to illustrate reflect on how your personal understanding of marketing has evolved over the semester. Describe the circumstances that triggered the insight and discuss exactly what it was that the moment illuminated about marketing that allowed you to see new, interesting and important ideas for marketers/yourself.
You should copy and paste into an appendix the three illuminating moments from your reflection collection that most inspired you (AND provide the three screen shots of where they are placed in your MyMKTG5001 portal.
Our last module and workshop will be solely focused on supporting you in achieving this. The workshop will be your opportunity to ask questions and clarify any concerns.[supanova_question]