BUS 367 Necessities of International Marketing and Culture

Read Case 1-3 Coke and Pepsi Learn to Compete in India, then address the following questions http://verapetrovna.com/wp-content/uploads/2017/12/Coke_and_Pepsi_Learn_to_Compete_in_India.pdf)
This assignment focuses on environmental cultural approach to international marketing.
1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India.
a) What specific aspects of the political environment have played key roles?
b) Could these effects have been anticipated prior to market entry?
c) If not, could developments in the political arena have been handled better by each company?
2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry?
3. Which of the two companies do you think has better long-term prospects for success in India?
Document your citations throughout the text of your 4-6-page, APA-formatted report; APA 7th Edition is the accepted format for all Westcliff University classes. Your papers must include an introduction and a clear thesis, multiple body paragraphs, and a conclusion. Top papers demonstrate a solid understanding of the material AND critical thinking.
*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in the University Policies for specific guidelines and expectations.

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