Assessment item 2 - Assessment item 2 Value: 60% Length: 3000 TASK

Assessment item 2 – Assessment item 2

Value: 60%

Length: 3000

TASK

ESSAY

Choose a specific and relevant terrorist incident or investigation and critically analyse the law enforcement response. Identify any law enforcement capability failures and discuss how these failures could be remedied. As a response to your critical analysis, outline the challenges for law enforcement in preventing, responding to, and prosecuting terrorism? Suggest relevant strategies to prevent the failures identified. Do not use the following case studies outlined in the Study Guide:

•the Hilton Bombing
•the 9/11 attacks on the United States or the Air India Flight 182

Alternately for non law-enforcement subject participants;

Choose a specific and relevant terrorist incident or investigation and critically analyse the response. Identify any failures and discuss how these failures could be remedied or prevented. What are the challenges to law enforcement in preventing and responding to terrorism? Do not use the following case studies outlined in the Study Guide:

•the Hilton Bombing
•the 9/11 attacks on the United States or the Air India Flight 182.

Additional Note.

Items to be canvassed during the analysis should include, but are not limited to, legislation, public policy, and law enforcement practice and procedure.

Suggest relevant strategies to remedy failures identified, and how they could be prevented.

Extent, quality, and use of research.

Identify the challenges for law enforcement in preventing responding and prosecuting terrorism?
Select a specific, relevant example.
Analyse the law enforcement failures in the response

Extent, quality, and use of research

Criteria

Fail

Pass

Credit

Distinction

High Distinction

Maximum Marks

Part A.
Suggest relevant strategies to remedy failures identified, and how they could be prevented.

Contains shortcomings including one or more of the following: –

· Poor description.

· Outdated content.

· Insufficient analysis.

· Gaps in discussion.

· Inadequate explanation.

· No or little link to impact on law enforcement.

· Failure to identify a relevant and specific example of terrorist or investigation

Displayed some relevant aspects of the situation.

· Displayed aspects but incomplete discussion.

· Displays basic knowledge.

· Contains adequate content.

· Some links to law enforcement and local situation.

· Identifies capability failures and successes relevant to the example selected.

Describes and addresses most of the relevant issues

· Detailed description and discussion.

· Strong knowledge.

· Explains situation.

· Links clearly to local situation and law enforcement.

· Identifies and demonstrates an understanding of the reasons for capability failures and successes in the selected example.

Combines all specific detail and examples well.

· Clear and concise discussion

· Well defined points and arguments

· Shows excellent knowledge

· Strongly links and explains situation.

· Links strongly to law enforcement issues.

· Critically analyses the specific failures and successes and discusses the success or failure of remedies instituted since the incident

Integrates key issues in great depth and comparison. Utilises high-level ability to apply learning.

· Integrates outstanding knowledge into discussion.

· Adopts sophisticated approach to issues.

· Develops and strongly supports discussion.

· Excellent links to law enforcement.

· Provides a critical analysis and original and relevant strategies for law enforcement in the future, specifically with relevance to the example cited, critically analysing the implication of such strategies.

Part A.

Extent, quality, and use of research.

Little or no evidence of research from the following areas.

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisation research/resources.

· Community research/resources.

· Integration of research into local situation.

Displays some evidence of research from the following: –

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisation research/resources.

· Community research/resources.

· Integration of research into local situation.

Demonstrates clear evidence of the ability to apply research from the following areas.

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisation research/resources.

· Community research/resources.

· Integration of research into local situation.

Utilises a high level of application, and ability to combine, research from the following areas.

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisation research/resources.

· Community research/resources.

· Integration of research into local situation.

Integrates an exceptional ability in the writing to analyse, evaluate, contrast, and adapt research from the following areas.

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisational research and resources.

· Community research and resources.

· Integration of research into local situation.

Part B.

Identify the challenges for law enforcement in preventing responding and prosecuting terrorism?
Select a specific, relevant example.
Analyse the law enforcement failures in the response

Contains shortcomings including one or more of the following: –

· Poor description.

· Outdated content.

· Insufficient analysis.

· Gaps in discussion.

· Inadequate explanation.

· No or little link to impact on law enforcement.

· Failure to identify any challenges specifically for law enforcement in preventing, responding and prosecuting terrorism

Displayed some relevant aspects of the situation.

· Displayed aspects but incomplete discussion.

· Displays basic knowledge.

· Contains adequate content.

· Some links to law enforcement and local situation.

· Identifies challenges of legislation, public policy and law enforcement practice and procedure

Describes and addresses most of the relevant issues

· Detailed description and discussion.

· Strong knowledge.

· Explains situation.

· Links clearly to local situation and law enforcement.

· Identifies specific legislation, public policy and law enforcement practice and procedure relevant to terrorism

Combines all specific detail and examples well.

· Clear and concise discussion

· Well defined points and arguments

· Shows excellent knowledge

· Strongly links and explains situation.

· Links strongly to law enforcement issues.

· Critically analyses specific and relevant examples of the use of legislation, public policy and law enforcement practice and procedure.

Integrates key issues in great depth and comparison. Utilises high-level ability to apply learning.

· Integrates outstanding knowledge into discussion.

· Adopts sophisticated approach to issues.

· Develops and strongly supports discussion.

· Excellent links to law enforcement.

· Provides detailed and compelling critical analysis of all the challenges

Part B.

Extent, quality, and use of research.

Little or no evidence of research from the following areas.

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisation research/resources.

· Community research/resources.

· Integration of research into local situation.

Displays some evidence of research from the following: –

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisation research/resources.

· Community research/resources.

· Integration of research into local situation.

Demonstrates clear evidence of the ability to apply research from the following areas.

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisation research/resources.

· Community research/resources.

· Integration of research into local situation.

Utilises a high level of application, and ability to combine, research from the following areas.

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisation research/resources.

· Community research/resources.

· Integration of research into local situation.

Integrates an exceptional ability in the writing to analyse, evaluate, contrast, and adapt research from the following areas.

· Academic theory.

· Subject resources.

· Personal research beyond subject resources.

· Organisational research and resources.

· Community research and resources.

· Integration of research into local situation.

Presentation

The written work is sub-standard.

· Errors in usage including poor grammar, spelling and punctuation impede the meaning.

· Poor referencing technique.

· Word limit not complied with.

Generally conveys meaning to reader with clarity.

· Writing may contain errors.

· Referencing where required but APA not fully complied with.

· Conformed to the word limit.

Conveys meaning with minimal errors.

· Referencing used where required and complies with APA requirements in the main.

· Conforms to the word limit

Argument articulated in a concise manner.

· No grammatical, spelling, or punctuation errors.

· APA referencing correct throughout.

· Conforms to the word limit.

· All areas from Distinction achieved.

· Writing conveys complex meaning in a clear and concise manner.

· Supporting evidence is exemplary.

· Conforms to the word limit.

Totals

100[supanova_question]

1 Assessment Two 2 Using Analytic Techniques to Add Meaning to Data

Assessment Two 2

Using Analytic Techniques to Add Meaning to Data

Sidra K. Sarwat

Capella University

MBA-FPX5008

Dr. Weber

August 15th,2021

Using Analytic Techniques to Add Meaning to Data

Apple was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Mac, iPad, iPod and Apple Watch are all made by Apple. Apple was formed to market Wozniak’s hand-built computer, Apple1. It had no display, keyboard, or case. The Apple II introduced the first color graphics to the computer industry. Apple continued to prosper throughout the 1980s, with its greatest earnings in 1990. (Podolny, & Hansen, 2020).

Steve chose to change Apple in 1996. He collaborated with Microsoft on a Mac version of its renowned Office program. This choice soon became a turning point for the firm. Jobs reinvented computers with the iBook (Kim et al., 2017). Mac, one of Apple’s products, is a major operating system rivaling Windows. Apple is also known for its watches and TVs. It has its own place. Apple has had a great financial run in recent years. In 2018, it was valued at $1 trillion. Apple is a technology company that designs and sells computers, smartphones, tablets, and music players. Market Realist cited brand strength, innovation, supply chain management, and a premium pricing approach as competitive advantages (Aljafari, 2016).

Apple faces competition in the desktop and laptop computer, smartphone, and entertainment technology industries from a diverse variety of peers and stakeholders. Dell, Lenovo, HP, Sony, ASUSTeK, and Samsung are the company’s primary competitors.

Apple’s mission statement states that the company’s goal is to “deliver the best personal computer products and service to people in over 140 countries.” This mission statement discusses how Apple Inc.’s potential is affected by the changing business landscape. For instance, the firm monitors the consumer electronics market and sector (Aljafari, 2016). Apple’s news releases and public statements emphasize this business objective as a means of resolving global market issues. Its goal statement is to “produce the best things on earth and to leave the planet in a better state than we found it.” Thus, the corporate objective aligns with Apple’s CSR strategy, which places a premium on sustainability, environmental conservation, and mitigating the company’s ecological impact (Aljafari, 2016).

Apple Inc. adheres to some of the best corporate mission statement conventions. For instance, the company objective defines the products, consumers, markets, and technology (Miller & Laurie, 2018). However, Apple’s mission statement might be enhanced. In an ideal world, the statement would include information about the company’s reputation and employees. Apple’s corporate aims at the moment are to achieve industry leadership and company sustainability. This may assist Apple in making their mission statement more operational (Aljafari, 2016).

The vision statement for Apple outlines the company’s future. It possesses some of the characteristics of an effective corporate vision statement. Apple’s corporate vision, for example, places a premium on innovation in product design and development, as well as commercial excellence (Miller & Laurie, 2018). Additionally, the vision statement is consistent, inspiring, and abstract. Apple’s vision statement should be more detailed in order to strengthen it. These facts may assist Apple employees in comprehending and implementing the company’s goal (Miller & Laurie, 2018).

Graphical Representation of Data

The figures below were obtained from the historical prices obtained from Yahoo.

Figure 1: Scatterplot of Apple’s Highest Price Vs time

The process of making the above chart: To obtain the data for the scatterplot, I selected the column which contained the date, pressed and held the control button, and then selected the button that contained the highest stock prices. Having selected the two columns, I went to the excel tabs and selected insert. From the insert tab, I went to the chart options and selected a scatterplot with high stock price on the Y-axis and date on the X-axis. After getting the chart, I edited it to include the axis titles, the chart title, and a trendline.

Figure Two: Scatterplot of Apple’s Lowest Stock Price Against Time

The process: to obtain the data for the scatterplot, I selected the column which contained the date, pressed and held the control button, and then selected the button that contained the lowest stock prices. Having selected the two columns, I went to the excel tabs and selected insert. From the insert tab, I went to the chart options and selected a scatterplot with high stock price on the Y-axis and date on the X-axis. After getting the chart, I edited it to include the axis titles, the chart title, and a trendline.

Figure 3: Histogram of Apple’s Adjusted daily Closing stock

To obtain the chart above, I selected the column that contained the adjusted daily closing stock. Having selected this column, I went to the excel tabs and selected insert. From the insert tab, I went to chart options and selected histogram, the first option. After obtaining my histogram, I edited it to include the chart title, and the axes titles. I also changed the color from blue to orange for attraction.

Figure 4: histogram of Apple’s Stock Trading Volume

The process used to obtain the chart: To obtain the chart above, I selected the column that contained the stock trading volume. Having selected this column, I went to the excel tabs and selected insert. From the insert tab, I went to chart options and selected histogram, the first option. After obtaining my histogram, I edited it to include the chart title, and the axes titles. I also changed the color from blue to green for the attraction.

Descriptive statistics

Table 1: Descriptive statistics of Apple’s adjusted daily closing stock price

Apple’s Adj daily Closing stock price

Mean

126.7094651

Median

125.864418

Mode

121.210495

Standard Deviation

10.09250291

To obtain the above descriptive statistics, I selected the column which contained the adjusted daily closing stock price. After selecting the column, I selected the data tab, and chose data analysis (given that I had already loaded the Data Analysis ToolPak in my excel). From the data analysis ToolPak, I selected descriptive statistics, selected my range of data, which was the column containing the adjusted daily closing stock price, checked the descriptive statistics box and finally selected okay. Various statistics which were not needed for this report were calculated – which I had to delete to remain with the required descriptive statistics (mean, median, mode, and standard deviation).

Table 2: Descriptive statistics of Apple’s Stock Trading Volume

Apple’s Stock Trading Volume

Mean

111511079

Median

98617650

Mode

#N/A

Standard Deviation

48751700.08

To obtain the above descriptive statistics, I selected the column which contained the Stock Trading Volume. After selecting the column, I selected the data tab, and chose data analysis (given that I had already loaded the Data Analysis ToolPak in my excel). From the data analysis ToolPak, I selected descriptive statistics, selected my range of data, which was the column containing the stock trading volume, checked the descriptive statistics box and finally selected okay. Various statistics which were not needed for this report were calculated – which I had to delete to remain with the required descriptive statistics (mean, median, mode, and standard deviation).

Summary

In the current data-rich age, the ability to understand how to analyze and obtain meaning from data is invaluable. In spite of the colossal volume of data created daily, a mere 0.5% is actually evaluated and used for business improvement and intelligence. The main aim of this assignment was to apply analytical approaches to add meaning to data. From the scatterplots obtained (both for low and high stock prices), there is an increasing trend. This shows the speed at which Apple is growing. As a business grows at a faster rate, investors are attracted to its stocks – they purchase the stocks at a higher price. Whenever the supply of stock is kept constant and its demand increases, the prices shoot up. The histograms also show that there has been an increase in stock volumes due to the increase in stock prices.

Additionally, other descriptive statistics were computed to show how the firm has developed in terms of stock. Standard deviation is the most critical of these. The standard deviation is a statistical term that refers to the degree of market volatility (Harvey et al., 2018). It indicates the degree to which prices deviate from the mean. When prices are traded within a small trading range, the standard deviation is small, suggesting minimal volatility. The adjusted daily closing stock price had a standard deviation of 10.09 in this case. This demonstrates a lack of volatility.

References

Aljafari, A. (2016). Apple Inc. industry analysis business policy and strategy. International Journal of Scientific & Engineering Research, 7(3), 406-441.

Harvey, C. R., Hoyle, E., Korgaonkar, R., Rattray, S., Sargaison, M., & Van Hemert, O. (2018). The impact of volatility targeting. The Journal of Portfolio Management, 45(1), 14-33.

Kim, J., Jun, S., Jang, D. S., & Park, S. (2017). An integrated social network mining for product-based technology analysis of Apple. Industrial Management & Data Systems.

Miller, J., & Laurie, M. (2018). Apple. Digital Printing Technology in University Experiential Learning Classes. J Textile Sci & Fashion Tech, 1(3).

Podolny, J. M., & Hansen, M. T. (2020). How Apple Is Organized for Innovation. Harvard Business Review Nov.-Dec, 86-95.

Yahoo Finance (2021). Apple Inc (AAPL). https://finance.yahoo.com/quote/AAPL/history?period1=1597276800&period2=1628812800&interval=1d&filter=history&frequency=1d&includeAdjustedClose=true[supanova_question]

Instructions Note: The requirements outlined below correspond to the grading criteria in

Writing Assignment Help Instructions

Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum, be sure to address each point. In addition, you are encouraged to review the performance-level descriptions for each criterion to see how your work will be assessed.

For this assessment, research best practices related to a current health care problem. Your selected problem or issue will be utilized again in Assessment 3. To explore your chosen topic, you should use the first two steps of the Socratic Problem-Solving Approach to aid your critical thinking.

View the Assessment Topic Areas media piece and select one of the health care problems or issues in the media piece to research. Write a brief overview of the selected topic. In your overview:

Summarize the health care problem or issue.

Describe your interest in the topic.

Describe any professional experience you have with this topic.

Identify peer-reviewed articles relevant to health care issue or problem.

Conduct a search for scholarly or academic peer-reviewed literature related to the topic and describe the criteria you used to search for articles, including the names of the databases you used. You will select four current scholarly or academic peer-reviewed journal articles published during the past 3–5 years that relate to your topic.

You will want to access the applicable Undergraduate Library Research Guide related to your degree (found at the NHS Learner Success Lab) for tips to help you in your search.

Use keywords related to the health care problem or issue you are researching to select relevant articles.

Assess the credibility and explain relevance of the information sources you find.

Determine if the source is from an academic peer-reviewed journal.

Determine if the publication is current.

Determine if information in the academic peer-reviewed journal article is still relevant.

Analyze academic peer-reviewed journal articles using the annotated bibliography organizational format. Provide rationale for inclusion of each selected article. The purpose of an annotated bibliography is to document a list of references along with key information about each one. The detail about the reference is the annotation. Developing this annotated bibliography will create a foundation of knowledge about the selected topic. In your annotated bibliography:

Identify the purpose of the article.

Summarize the information.

Provide rationale for inclusion of each article.

Include the conclusions and findings of the article.

Write your annotated bibliography in a paragraph form. The annotated bibliography should be approximately 150 words (1–3 paragraphs) in length.

List the full reference for the source in APA format (author, date, title, publisher, et cetera) and use APA format for the annotated bibliography.

Make sure the references are listed in alphabetical order, are double-spaced, and use hanging indents.

Summarize what you have learned from developing an annotated bibliography.

Summarize what you learned from your research in a separate paragraph or two at the end of the paper.

List the main points you learned from your research.

Summarize the main contributions of the sources you chose and how they enhanced your knowledge about the topic.

Example Assessment: You may use the following to give you an idea of what a Proficient or higher rating on the scoring guide would look like:

Assessment 2 Example [PDF].

Additional Requirements

Your assessment should also meet the following requirements:

Length: 3–5 typed, double-spaced pages, not including the title page and reference page.

Font and font size: Times New Roman, 12 point.

APA tutorial: Use the APA Style Paper Tutorial [DOCX] for guidance.

Written communication: Write clearly and logically, with correct use of spelling, grammar, punctuation, and mechanics.

Content: Provide a title page and reference page following APA style.

References: Use at least four scholarly or academic peer-reviewed journal articles.

APA format: Follow current APA guidelines for in-text citation of outside sources in the body of your paper and also on the reference page.

Chosen Health Care problem.

Short Description:

In 2010, the Federal Department of Human and Health Service (DHHS) launched the Healthy People 2020 goals to include a goal to eliminate health inequality/disparity. Healthy People 2020 defines a health disparity as “a particular type of health difference that is closely linked with social, economic, and/or environmental disadvantage. Health disparities adversely affect groups of people who have systematically experienced greater obstacles to health based on their racial or ethnic group; religion; socioeconomic status; gender; age; mental health; cognitive, sensory, or physical disability; sexual orientation or gender identity; geographic location; or other characteristics historically linked to discrimination or exclusion” (Office of Disease Prevention and Health Promotion, 2017, p.1).

Potential Intervention Approaches:

– Federal goals

– Community health improvement plans

– Patient advocacy efforts

– “Triple Aim” for populations

Keywords for Articles:

health disparities, community health assessment, community health improvement plan, strategic planning, local health departments, health inequities [supanova_question]

NUR 3030 Aboriginal and Torres Strait Islander Health Assessment 2: Written Assessment

Task overview

Assessment name

Assessment 2 –Academic Essay

Brief task description

Discussing barriers to healthcare for Indigenous Australians and how the principles of Primary Health Care influence inequity in healthcare and the type of strategies that promote better access to quality healthcare

Rationale for assessment task

This assessment has been devised to inform student knowledge and learnings as future nurses on the complexities that exist and inform Indigenous health statuses today. It is imperative that students understand the barriers, and reasons for not accessing healthcare like other Australians and how nurses can better support improved health care.

At the end of this assessment students will be:

Culturally capable individuals who are self-aware and sensitive to Aboriginal and Torres Strait Islander knowledges and perspectives, equitable and respectful of diversity and multiculturalism, and can apply these capabilities in their professional practice.

Due Date

14th September 2021 by 2355 AEST

Length

1500-word assignment (+/- 10%)

Word length includes in-text referencing and excludes your reference list and appendices

Marks out of:

Weighting:

Maximum grade 40

Weighting 40%

Course Objectives measured

Objective 2

Graduate Attributes:

Critical, creative, thinkers who can integrate and apply knowledge and relevant skills, including research and digital literacy skills, to analyse and evaluate ideas, concepts, theories, and problems, and offer insights, innovative approaches, and solutions.

Effective communicators and collaborators who actively and respectfully lead, listen, reflect, discuss, and negotiate in order to work productively with a range of individuals and groups, including professional teams.

Ethical, engaged professionals and citizens who engage in, non-discriminatory, safe practices and consider the local, global, social, economic, legal, and environmental influences on, and impact of, their attitudes and actions.

Well-informed individuals with discipline-specific expertise and industry knowledge relevant to their profession or area of study

Task information

Task detail

Case Scenario

Historical practices have created a great deal of distrust within Indigenous peoples with regard to the use of hospitals (Best, 2014). Healthcare in Australia is a predominately Westernised system that is permeated by the social norms and expectations defined by white culture (Nielson, 2010). The nursing profession is clearly entrenched in the biomedical model as a by-product of the colonisation process (Best, 2014). Explore how a Primary Health Care approach can facilitate improved health outcomes for Indigenous people within the health care setting. Cultural safety is a key strategy for reducing inequalities in healthcare for Indigenous people.

Assignment Task

Discuss the likely barriers to accessing health care for Indigenous Australians from both historical and contemporary perspectives. Consideration may be given to, but not limited to language, cultural worldviews and values, spirituality, traditional healing practices and beliefs, and workplace diversity.

Identify the principles of Primary Health Care and discuss how they are applied within Aboriginal Medical Services, specific health care settings (Aboriginal Community Controlled Health Sector)

Critically discuss inclusive practice strategies to promote access to quality health care for Australia’s Indigenous people

Writing Style

This assessment piece will be written in the form of an academic essay providing links to relevant peer reviewed articles.

Referencing/ citations

References

Use APA 7 Referencing to cite the most current reference sources (minimum of 6 required for your assignment) within the last five years, seminal sources will be acceptable to support the assignment task.

In text citations: You must include intext citations in the body of your work. Each new point or piece of evidence must be attributed (via in-text citation) to the source.

Assignment must be submitted via ‘Assessment 2 Submission portal’ on the NUR3030 study desk.

Formatting Style

Formatting of your assignment

• Times New Roman, font size 12

• Double spacing

• Utilise the APA 7 Referencing formatting and referencing see link on study desk

• Word format only to be submitted (PDF’s will not be accepted)

• Use headings for each section (i.e. Introduction, Historical and Contemporary barriers to health care, Primary Health Care (PHC), Strategies promoting access to quality health care, Conclusion, Refer list)

Resources available to complete task

Example of a sources

http://www.healthinfonet.ecu.edu.au/

https://www.naccho.org.au/

QAIHC – Queensland Aboriginal and Islander Health Council

Plagiarism – What students need to know

Assignment support resources

USQ APA Referencing

What is Turnitin? How do I use it

Submission information

What you need to submit

One Microsoft Word document that contains the following items:

First page must include the following: Course code, Course name, semester and year, assignment title, student name, student number, word count – excluding reference list

No coversheet but footer must include unit code, unit name, semester and year, assignment title, student name, student number

Do not include the marking criteria sheet

Submission requirements

This assessment task must:

use APA 7 for formatting and citing academic literature

be submitted in electronic format as a Microsoft Word document via Turnitin

File Name Conventions

Save your document with the following naming conventions: surname_initialORstudentnumber_coursecode_A2.doc

Moderation

All staff who are assessing your work meet to discuss and compare grading decisions before marks or grades are released and finalised.

Academic Integrity Statement

Please ensure you are submitting your FINAL copy as we will not allow re-submissions if you unintentionally submit a draft or a file meant for another course. What is submitted is what will be marked. All assignments will automatically be filtered through an anti-plagiarism program, Turnitin.

If you do not press submit for marking your draft will be considered your final submission. If you do not submit without an approved extension you will receive a ‘0’ mark for the assignment.[supanova_question]

Develop a brand presentation of 8 12 slides for a new pet

Develop a brand presentation of 8 12 slides for a new pet food product (or new product or line extension at your employer or future employer), using the speaker’s notes sections of each slide to expand your talking points.

Introduction

Branding is a means of di?erentiating a product from its competitors. Branding is an important aspect of marketing because it provides a distinctive identity to a product or family of products that sets it apart from competitors. This assessment introduces the concept of brands and discusses the various ways marketers position their products within the brand structure. By the end of the assessment, you may look at branding and products a bit di?erently than you do right now!

Introduction

Completion of this portfolio work project will help you understand the key components of a brand presentation.

Scenario

The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan submitted in Assessment 1. They have now asked you to develop a brand presentation based on this work.

Your Role

You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a brand presentation for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements

You are to develop a brand presentation including the following elements based on your research, building on your work submitted in Assessment 1. Develop a PowerPoint presentation of 8–12 slides that synthesize the work, using the speaker’s notes sections of each slide to expand your talking points. Be sure your presentation includes:

What is the brand name for the product? What role does the new product play in the brand portfolio?

Who is the target market?

What will be the new product’s objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?

What will be the new product position? How will it complement the objectives?

What will be the new product competitive pricing strategy? How will it complement the objectives?

How will this be reflected in the packaging? How will it complement the objectives?

How will this be reflected in the promotion? How will it complement the objectives?

How will this be reflected in the placement? How will it complement the objectives?

Deliverable Format

PowerPoint presentation. Use Guidelines for Effective PowerPoint Presentations [PPTX] [ATTACHED] as a resource.

8–12 slides (in addition to the title and references slides).

Include additional details on each slide in the speaker’s notes section.

Additional requirements:

Title slide.

References slide.

APA-formatted references from at least five sources.

Be sure you consider the audience.

Evaluation

By successfully completing this assessment, you will demonstrate your pro?ciency in the following course competencies through corresponding scoring guide criteria:

Competency 1: Apply marketing theories and models to develop marketing strategies.

Articulate the context of the business (product name, role in brand, target segment).

Competency 2: Evaluate the e?ectiveness of marketing strategies and methods.

Evaluate the effectiveness of marketing strategies (product objectives and positioning).

Competency 3: Use data to support evidence-based marketing decisions.

Evaluate the marketing mix (pricing, packaging, promotion, and placement) for a product.

Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.

Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Branding Presentation Scoring Guide

Criteria

Non-performance

Basic

Proficient

Distinguished

Articulate the context of the business (product name, role in brand, target segment).

Does not describe the context of the business.

Describes but does not articulate the context of the business.

Articulates the context of the business.

Analyzes the context of the business by including key challenges.

Evaluate the effectiveness of marketing strategies (product objectives and positioning).

Does not describe the effectiveness of marketing strategies.

Describes but does not evaluate the effectiveness of marketing strategies.

Evaluates the effectiveness of marketing strategies.

Evaluates the effectiveness of marketing strategies and summarizes relevant changes in strategy using appropriate rationale.

Evaluate the marketing mix (pricing, packaging, promotion, and placement) for a product.

Does not describe the marketing mix for a product.

Describes but does not evaluate the marketing mix for a product.

Evaluates the marketing mix for a product.

Evaluates the marketing mix for a product and analyzes key changes in the marketing mix.

Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a business professional.

Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics.

Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Writing is coherent and consistently appropriate, using evidence to support a central idea and with correct grammar, usage, and mechanics as expected of a business professional.[supanova_question]

Suggested Topics Choose a topic from this list to research for your

1 Assessment Two 2 Using Analytic Techniques to Add Meaning to Data

Instructions Note: The requirements outlined below correspond to the grading criteria in

NUR 3030 Aboriginal and Torres Strait Islander Health Assessment 2: Written Assessment

Develop a brand presentation of 8 12 slides for a new pet