Analyzing Examples of Content Marketing
If possible, please use headphones for the video and podcast ad reads.
Identify the rhetorical situation.
What is the story?
What is the purpose for this specific piece of marketing material?
How is design used?
What writing tasks would have been necessary for this piece of marketing?
YouTube Sponsorship (start at 4:00, sponsorship segment is 2 minutes)
Podcast Sponsorship (start at 58:32, sponsorship segment is about 1.5 minutes)
Company Video Ad #1
Company Video Ad #2
For paid advertisements on social media, you will have to review for “sponsored” posts (using the platform’s sponsored posts feature).